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In May of "Family Month", a large number of "home family" consumers in South Korea opened their wallets to buy massage chairs. Massage chairs became popular in South Korea as a must-have household appliance. The massage chair market also showed a smile during the epidemic.

According to relevant reports in the industry on the 22nd, the sales data of massage chairs in May was good. The sales of well-known Korean massage chair brands from the 1st to the 15th increased by 15% compared with the same period last year. A Korean massage chair brand said that they had sold an average of 1,259 units in the first three days, breaking the highest daily sales record. Sales reached 10 billion won in sales within 3 days (1st-3rd).

Even if May is the peak sales season for massage chairs, such results are unexpected. Analysis shows that the popularity of massage chairs benefited from the need for long-term home isolation due to the epidemic, because massage chairs can meet the two key requirements of "home" and "health" at the same time.

According to the results of a survey of 1,000 adult men and adult women by the Korean Research Institute, one out of two people (50.4%) would like to receive a massage chair as a gift in "Family Month", which is better than TVs, refrigerators and other home appliances (46.9%). %) or family travel (43.8%). The preference is even higher.

As the "Z era" has become the current main consumer, young consumers with purchasing power have become the main consumers of high-customer unit price products. More and more young people are willing to open their wallets for "self-needs". A practitioner in the massage chair industry said: "Young customers increasingly want to use massage chairs as new household appliances that suit their lifestyles."

Not only that, as the epidemic continues, the massage chair industry is tapping the B2C (business-consumer transaction) market in order to expand the consumer base. Massage chair companies are expanding online sales, emphasizing online and offline linkages, and promoting consumers' online orders through offline consumption experience. This combination of online and offline has also contributed to the boom in massage chairs.