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On May 26, 2021, GF Securities released a counseling work summary report, showing that Zhiou Home Furnishing GEM IPO counseling has been completed. After the company's IPO counseling is completed, the next step is to submit the listing application documents to the China Securities Regulatory Commission and wait in line for review. Zhiou Household is one step closer to listing.

In September 2020, the Henan Securities Regulatory Bureau issued an information announcement that Zhiou Home Furnishing Technology Co., Ltd. intends to IPO and list on the GEM, under the guidance of GF Securities

As the largest B2B and B2C cross-border e-commerce export company in Henan Province, Zhiou Home Furnishing, established in 2010, is mainly engaged in the research and development, design and sales of three self-owned brand home furnishing products of SONGMICS, VASAGLE and FEANDREA. The products mainly include furniture series, Home furnishing series, pet series, courtyard series and other household products are mainly sold to Europe, North America, Japan and other countries and regions through Amazon, Cdiscount, ManoMano, eBay and other well-known overseas e-commerce platforms.

In 2012, Song Chuan, the founder of Zhiou Home Furnishings, launched the first Songmics brand focusing on home furnishing products five years after starting his business in 2012. In 2014, it achieved sales of more than 100 million yuan; in 2018, it launched the iron and wood furniture brand VASAGLE and the pet products brand FEANDREA, until 2019 In 2009, the two major brands of SONGMICS and VASAGLE were selected as one of the “Top 100 Chinese Export Cross-border Brands with Amazon Global Stores”.

The development of Zhiou in the past three years has been leaps and bounds, and its revenue in the past three years are: 1.595 billion yuan in 2018; 2.326 billion yuan in 2019; and 3.971 billion yuan in 2020. Net profits were 40.64 million yuan, 108 million yuan and 380 million yuan respectively.

The net profit of Zhiou in 2020 is 9.5 times that of 2018, which means that the net profit will increase by 8.5 times in two years.

The global epidemic in 2020 will drive online consumption, prompting a surge in demand for home furnishing products in Europe and the United States, which is an important reason for Europe's 2020 performance.

Zhiou Home Furnishing focuses on daily life household items. The number of SKUs is huge, and the number of SKUs has reached 1000+. The three independent brands are responsible for different categories, which has brought excellent performance to Zhiou.

SONGMICS focuses on daily household products, such as storage, home decoration lamps and other products used in life; VASAGLE focuses on furniture series, such as household furniture and office furniture, with European and American styles; FEANDREA focuses on pet series, which are used like family pets Cat climbing frames, cat and dog kennels, pet mats, feeding bowl racks and other pet household products.

Zhiou has successively obtained strategic investment from IDG Capital, Anker Innovation, Jiayu Fund and other institutions, which is undoubtedly the dark horse of China's cross-border e-commerce business.