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With the rise of online video and the hot development of the game industry, when toy brands are developing IP-authorized toys, some turn their attention to streaming media platforms to broadcast popular animation IP and game IP, and some brands continue to dig into the hot spots. Classic IP, and others have launched new unreleased movie IP series toys in advance. Which IP is the most popular in the toy world recently? Let's take a look now!

1. Streaming media platforms become a "gold mine" for toy brands to discover new IP

With people's home epidemic prevention and the closure of theaters, streaming media platforms such as YouTube, Netflix, and Disney+ have become popular. Toy brands have cooperated with the platform's popular animation IP to develop new toy products.

▋Mattel × "Jurassic World: Cretaceous Camp Season 3": Launch of two movable dinosaur dolls

"Jurassic World: Camp Cretaceous Season 3 (Jurassic World: Camp Cretaceous Season 3)" is a popular cartoon on Netflix. Mattel launched the protagonist Scorpios Rex (Scorpios Rex) in the third season. Move the doll and press the button of the doll to reproduce the dinosaur attacking and fighting situation in the cartoon.

In addition, Mattel has also launched a doll of aquatic mosasaurus from the 2015 movie "Jurassic World", which has movable joints and a huge jaw, which truly reproduces the image of mosasaur in the movie. This product is made of marine recycled plastic, reflecting Mattel's philosophy of sustainable development.

▋VTech × "BLUEY": New electronic role-playing toys will be developed

The animation "BLUEY" launched by BBC Studios ranks high in the ratings of Disney Children's Channel and Disney+ in the United States. VTech and BBC Studios will cooperate to launch Bluey electronic role-playing toys. The first series includes e-books. , Role-playing watches and mobile phone toys.

▋Jakks Pacific×CoComelon: design and production of game clothes and seasonal toy products

CoComelon is a popular 3D animated nursery rhyme channel on the YouTube platform, with more than 80 million subscribers and more than 2.5 billion video views. Jakks Pacific cooperates with Moonbug Entertainment, the copyright owner of CoComelon, to launch CoComelon-based clothing and accessories, as well as a seasonal toy product line.

▋TOMY×"Buddi": develop toy products that cultivate emotions

TOMY International has reached a licensing agreement with Unanico and Raydar Media to produce toys inspired by Netflix’s popular original animated series Buddi. The series will focus on emotional development and is aimed at children under the age of 4, aiming to cultivate emotional intelligence and creativity through nonverbal suggestive imagination.

2. In-depth development of popular classic IPs to reproduce scenes or characters

Toy brands such as Lego, Mattel, etc., develop new products by digging into the scenes, characters, and props in popular classic IPs, bringing fans the reproduction of classic scenes or the reproduction of characters in animation, enriching players Our imagination space.

▋Lego Marvel Horn Daily Mansion toy set, reproduces the classic scene, multiple figures perform rich scene interaction

This building block set suitable for adults over 18 years old is based on the Marvel Clarion Daily Building as its prototype. It contains 3772 parts. The height of the built-up is 82cm, which is the highest in the Marvel series of building block sets launched by Lego. This one also contains 23 minifigures, which is also the one with the largest number of minifigures in all LEGO Marvel series sets.

The building has four floors. The front part of the building can be taken out separately to see the details of the internal scenes. The 25 figures can interact with various scenes in the building, adding fun to the assembly.

▋Mattel's "Master of the Universe: Revelation" movable doll, deduces the animated battle plot

"Master of the Universe: Apocalypse" is an adaptation of Mattel's classic animation "The Giant of the Universe Seaman" in the 1980s. It will reproduce the characters in the original animation and continue to write their stories. Mattel has launched a 7-inch doll with the role of "Master of the Universe: Apocalypse" in line with the launch of the sequel on Netflix.

The dolls are multi-joint and movable, and can be put into various shapes, so that players can play role-playing games and interpret scenes such as battles in animations.

▋Spin Master Hogwarts mini castle, showing the scene of college life and learning in the film

This mini castle is nearly 2 feet high and features lighting, sound and magic elements. It reproduces many classic scenes in the movie, including the scene in the auditorium and the scene of learning spells in the classroom. It contains 12 accessories and An exclusive 3-inch Hermione doll. Children can expand the castle with classroom toys and other character dolls from the wizarding world.

3. Video game IP has become a popular target for product development in the toy industry

The epidemic has given birth to the popularity of the game industry. Toy brands have discovered business opportunities and cooperated with video game developers to launch new game IP toys.

▋Moose Toys×"Fall Guys: Ultimate Knockout": Design and launch multiple categories such as movable dolls and collectible toys

"Fall Guys: Ultimate Knockout (Jelly Bean: Ultimate Knockout)" consists of 60 players dressed up as jelly beans, fighting face-to-face in various mini-games. In each round, there are a certain number of players passing through various games. Obstacle races, team competitions, and weird will and endurance tests were eliminated until only one player survived and won the championship.

According to data from PlayStation Europe, since its launch in August last year, more than 11 million players have joined the Fall Guys gaming platform.

Moose Toys has signed an agreement with game developers Mediatonic and Devolver Digital to become the toy developer of this popular electronic game. The upcoming toy series includes movable dolls, collectible toys, plush toys, etc.

▋Hasbro×ROBLOX: Real Estate Tycoon Co-branded Board Game, Substituted into the Electronic Game Experience

"Roblox" is a game product compatible with virtual worlds, casual games and self-built content, and is very popular with children. Hasbro partnered with Roblox to introduce virtual experiences to its iconic gaming brand, the real estate tycoon.

Real estate tycoon: Roblox version 2022 will allow players to buy, sell and trade popular Roblox experiences, such as Welcome to Bloxburg, Royale High, etc. Players will collect game and game promotion information, and move the Roblox icon on the board.

Each Roblox real estate tycoon game will contain a code in exchange for exclusive virtual items.

4. In conjunction with the release of new animated films, launch new IP series toys

Despite some uncertain factors, many animated films are still being produced and are scheduled to be released this year or next year. Toy brands cooperate with film distributors in advance to design and launch new IP series toys in the film, in line with the announcement of the film. At the same time, attract consumers to buy in advance.

▋Jakks Pacific×"PAW Patrol: The Movie" pushes multiple categories of toy products such as riding and outdoor

Jakks Pacific and its Disguise, which specializes in Halloween costumes, signed a licensing agreement with ViacomCBS Consumer Products to produce a series of toy products inspired by the film "PAW Patrol: The Movie".

Its new products will include rides, tents, activity tables, children's furniture and other categories. In addition, Disguise will also launch a full series of costumes and accessories for the great success of the Wang Wang team to cater to the needs of Halloween.

▋Moose Toys×"Space Jam: A New Legacy" attracts consumers with movable dolls, plush toys, etc.

The highly anticipated movie "Space Jam: A New Legacy" will be released this summer. Moose Toys and Warner Bros. Consumer Products have jointly launched a series of new licensed toys, including characters such as Lola and Bugs Bunny in "Tune Squad". As well as the new NBA protagonist LeBron James in the movie, his toy categories include movable dolls, collectible toys, plush toys, toy sets, etc.

The above-mentioned new IP authorization series toys that have been launched or will be launched soon show the new trend of toy brands in the development of IP authorization toys in the post-epidemic era from four aspects, and which IPs will become toy brands for product development. New favorite"? Comments and supplements are welcome!