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There are more and more conflicts between furniture dealers and furniture stores, and many furniture dealers are faced with a major choice whether to stick to this industry.

Is this industry worth sticking to? If you stick to it, how do you do it?

1

Economic trends

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From a general perspective, China’s macroeconomic development has been good. Even with the impact of the new crown epidemic last year, my country has successfully fought the epidemic due to its institutional and cultural advantages, and its losses have been minimized.

Looking at the world, most countries are still under the threat of a new round of variants of the new crown virus. The real economy has been continuously hit, and a complete recovery looks like nowhere in sight.

At the micro level, the difficulties of the real economy, mainly those of small and medium-sized enterprises, are obvious.

This is because with the continuous development of the economy, the Matthew effect is evident, and large companies occupy more and more market shares. Some super enterprises have even begun to compete across industries, using capital advantages, talent advantages, management advantages, brand advantages, and information advantages to continuously suppress small and medium-sized enterprises and worsen their living environment.

On the other hand, China's labor force is still in a downward trend, making the market a shrinking market. Competing in the shrinking market, the problem of oversupply becomes more prominent. If small and medium-sized enterprises cannot turn around in time and find unfavorable development directions in time, they are likely to be overwhelmed by strong market trends, lose valuable opportunities for transformation, and eventually be passively cleared. industry.

As large enterprises are becoming stronger and stronger, small and medium-sized enterprises must have their own uniqueness and real core competitiveness. Otherwise, the possibility of being destroyed by large enterprises is very high. Following the trend is increasingly dangerous for small and medium-sized enterprises. This trend is not limited to the furniture industry, it is true for most industries.

2

The furniture industry is beyond recognition

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It is not an exaggeration to describe today's furniture industry beyond recognition.

The furniture industry is a super diversified industry. If a certain company is in a good business situation and keeps its own small world, the life can be passed by without paying attention to its peers.

If you step out of your own small world and look at the furniture industry, the whole industry has already undergone earth-shaking changes.

Compared with ten years ago, the overall market share of finished furniture has dropped greatly, and finished furniture is forced to start research and development and production of customized furniture.

In the capital market, panel-style custom furniture companies continue to go public, and they have obtained huge capital support, and their sales scale is getting bigger and bigger.

Customized furniture is currently being closely integrated with real estate companies, through the upstream industry, early intervention, and occupy the market from the source. This makes finished furniture companies in a very passive position in the process of competing for the market.

Internet companies also rely on their own traffic advantages to deeply intervene in the furniture market.

The latest market trend is that many comfortable furniture companies, such as mattress companies, are using the power of capital to achieve leapfrog development.

The power of capital, the power of real estate companies, and the power of Internet giants are all deeply involved in the furniture industry.

The cake of the furniture industry has also been coveted by smart home companies.

The traditional model of solely relying on furniture store sales is being eroded by more and more diversified new sales models.

The big cake in the furniture industry ranges from the exclusive use of finished furniture companies to the distribution of five to six types of new enterprises. It is logical that traditional furniture dealers feel that business is difficult to do.

3

How to persevere and fight back?

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The key words of the counterattack are customization and the Internet.

Under the combined attack of five or six new forces, traditional furniture dealers want to fight back, and must make good use of the two powerful tools of customization and the Internet.

The foundation that traditional furniture dealers stick to is a solid market foundation and tangible on-site sales. If you make good use of the two emerging market weapons of customization and the Internet, it is still possible to regain a larger market share.

At the Guangdong Furniture Fair in March this year, we saw a large number of traditional finished furniture companies starting practical actions in the field of customization.

Furniture dealers may reclaim part of the lost land in accordance with the trend of converting finished furniture to customization.

At the same time, traditional furniture dealers should use the new model of anchor sales to start contention for traffic on the Internet.

Traditional furniture dealers have rich market experience, relatively rich furniture expertise, and excellent expression skills. If these capabilities are transplanted to the Internet, they can generate unexpected market competitiveness.

The furniture industry is an everlasting sunrise industry and an everlasting niche market. Although various forces have launched market competitions for finished furniture, as long as they adhere to the quality and reputation, while catering to the trend of customized consumption and Internet consumption, traditional furniture dealers will May usher in a new market increment.

The world is undergoing major changes, and the way furniture is sold will inevitably undergo major changes.

The market economy is always a strong economy, and only by following the trend can we gain core competitiveness.

The Chinese consumer market is becoming more and more important to the world. Of course, domestic furniture dealers should stick to this market. The confidence to stick to comes from studying new trends, following new trends, leading new trends, and gaining new advantages in new market competition.

Change is eternal, and change is temporary.

Only those who can stand the test of change are truly strong.