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On July 22, the 2021 Dongguan International Design Week media meeting was held in Dongguan Houjie Famous Furniture Expo Park.

The meeting revealed that on August 18, Dongguan International Design Week will be held at the Guangdong Modern International Exhibition Center in Houjie, Dongguan, with an exhibition area of 600,000 square meters and more than 1,100 furniture brands exhibiting.

1

Change and unchanged

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In the post-epidemic era, the furniture industry is facing unprecedented changes.

Industry trends such as large home furnishings, complete installations, full cases, and high-end furniture have become increasingly obvious. The market, consumer groups, and consumer behavior have undergone major changes, and the entire industry is in the process of reshuffling.

As a famous domestic furniture fair, Dongguan Famous Furniture Fair is also undergoing changes.

From the Autumn Fair of Famous Furniture Fair to Dongguan International Design Week, it is the biggest change of Famous Furniture Fair.

This change is in line with the design-driven, multi-market form of the industry's shift from finished products to customization.

Dongguan International Design Week focuses on high-end customization and design material selection, creating a global supply chain optimization platform for the whole case era, and providing a strong impetus for the industry to move in a new direction.

Based in the furniture manufacturing capital, Dongguan has the advantages of talents, industrial chain, and industry marketing advantages.

The changes from the autumn exhibition of Dongguan Famous Furniture Fair to Dongguan International Design Week seem to be natural.

2

Let the global brain recreate the glory of Dongguan furniture

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In the Chinese furniture industry, the five-kilometer "Furniture Avenue" in Houjie, Dongguan is famous.

It not only gathers many domestic first-line home furnishing brands, but also extends the entire industry supply chain of a series of furniture manufacturing such as machinery, materials, and accessories.

According to statistics, there are more than 1,000 upstream and downstream enterprises in the furniture industry in Houjie. The strong supply chain foundation makes Dongguan's home furnishing industry highly competitive.

At present, Dongguan International Design Week will give the furniture companies in Dongguan the wings of design leadership to take off again, and gather the wisdom of the world's best brains to be used by Dongguan furniture companies and for Chinese furniture companies.

In this context, Dongguan International Design Week puts forward the slogan "Global ID · Dongguan Landing". Through a variety of design activities, a variety of international channels have been established to concentrate the results of global furniture design and facilitate the selection of domestic furniture companies.

Not only is there global wisdom in design, but in fact, in terms of model innovation in the furniture industry, Dongguan International Design Week is also dazzling.

Dongguan International Design Week in August will integrate diversified enterprises such as Internet, high-end customization, whole-house customization, fashion home furnishing, smart home furnishing, mechanical materials, design companies, etc., and realize vertical/horizontal multi-dimensional innovation.

Here, we will witness and help the birth and development of more new business models, forming a multi-dimensional combination of innovation.

3

The brand lineup is still strong

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This year's design week has a strong brand lineup, including old brands such as Tucson, Mousse, Models, and Naku, as well as new brands such as Alibaba Cloud and Midea.

Dongguan International Design Week also hopes to use the model of brand brokers to help brand transformation and upgrading through exhibition star making, training empowerment, study tour links, design transformation, etc., so that more new brands can become shining stars in the industry.

4

7 themed IP exhibitions

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Dongguan International Design Week invites a group of industry associations and top designers with a forward-looking industry perspective to create 7 major themed IP exhibitions, presenting the industry design vane.

The seven theme exhibitions are: Big Home Space Exhibition, Future Life Design Exhibition, Xingrui Designer IP Exhibition, Big Home Material Application Integration, Whole House Smart House Z Project, Whole Case Design Theme Exhibition, 2021 Guangdong University Students Graduation Design Joint Exhibition .

Multiple interactive elements interweave and collide, one-stop full-case design experience, deconstruct and experience the future home.

The co-curators of the theme exhibition of Da Zhai Courtyard are Wu Yin, founder of Creative Workshop, Philip Pu Ye, founder of Philip Puye Design Agency, Hu Yaohua, founder of IAID Infinite International, and Mi Xue, director of Midea Group Ruizhu Tianyuan Soft Decoration Co., Ltd. morning. Wu Yin hopes that through the theme exhibition of the big house and small courtyard, the understanding of the good life between the East and the West will be a new fusion, so that people can experience a surreal and dreamlike feeling.

5

Design and Large Home Furnishing Industry Festival

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If the theme IP exhibition is a carnival for the public, then 20+ high-end summits and exciting activities are the new road signs for home furnishers.

Through theme activities, forum activities, empowerment activities, and network activities, let big coffees from various fields come to the scene in person to promote the industry-university-research linkage of the home furnishing industry from multiple dimensions such as new materials, new designs, new products, new models, new human settlements, and new cities. Try to connect the latest ideas and achievements of academia with design and industry, bring better works and better models, and let the home furnishing industry usher in the "Dongguan Moment".