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On August 18 this year, the furniture industry event to be held at the Guangdong Modern International Exhibition Center in Houjie, Dongguan, will appear more in the form of Dongguan International Design Week.

It is also an exhibition of high-end custom design materials and the 46th International Famous Furniture (Dongguan) Exhibition.

From the name point of view, the famous furniture fair autumn exhibition has undergone major changes.

This is not only a change in the name of the exhibition, but also a major change in the judgment of the Organizing Committee of the Famous Furniture Fair on the current market situation of the furniture industry, and a change in the judgment of the current furniture market situation by the core enterprises in the furniture industry in Dongguan.

1

From finished products to high-end custom furniture industry is undergoing a difficult transition

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Although there were reports earlier that the home improvement industry in first-tier cities was too busy to find workers and that designers’ fees rose sharply, there was still a voice of distress in the finished furniture industry.

According to the survey data of furniture enterprises in the province in the first four months of this year released by the Zhejiang Furniture Association, the net profit rate of furniture enterprises above designated size in the province is only 2.02%, while the debt ratio of enterprises is 59%.

Judging from the situation of A-share listed companies, there have been no finished furniture companies focusing on domestic sales for several years, and most of the furniture companies that continue to go public are custom-made furniture companies. Among the five furniture companies that have recently applied for listing, three are upholstered furniture companies. Among them, Fun Sleep Technology, which is based on the Xiaomi platform, has successfully passed the review of the China Securities Regulatory Commission. The other two companies are furniture companies engaged in overseas sales. Completely domestically sold finished furniture companies have not seen the shadow of hitting the market.

Custom-made furniture companies have been very strong in recent years. In contrast, finished furniture companies are struggling to survive.

In March of this year, a large number of finished furniture companies vigorously promoted their whole-house solutions at the Famous Furniture Fair and other professional furniture exhibitions. This is an unprecedented large-scale centralized market action.

Some finished furniture companies stated that the sales of finished furniture have been effectively promoted through the promotion of the whole house furniture overall plan, and the business situation of the company has been greatly improved.

Some small and medium-sized finished furniture have long started a new marketing model with whole-house design and whole-house matching as the core, and have been able to retain market share under the fierce impact of customized furniture.

The finished furniture industry is clearly undergoing a difficult transformation, and the direction of transformation is not panel customization, but high-end customization based on finished furniture.

2

Famous Furniture Fair is willing to be the driving force for the transformation of the furniture industry

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The famous furniture fair originated from the product sales fairs of furniture companies.

In the rapid development of the furniture industry, the Organizing Committee of Ming Furniture Fair deeply realizes that the first step is the sustainable driving force for long-term development.

As early as when finished furniture still occupies the mainstream position in the market, Ming Furniture Fair vigorously promoted the core position of design in the furniture industry, and promoted the role of personalized custom design in upgrading the furniture industry.

Design has always been the focus of the famous furniture exhibition, and it is also a direction that is willing to invest heavily.

The core of the development of furniture enterprises is the best-selling products, and the soul of the best-selling products is design.

Based on this understanding, while making the exhibition bigger and stronger, the Organizing Committee of the Famous Furniture Fair did not relax its promotion of furniture design, its investment in furniture design, and the integration of domestic and international furniture design forces, and it was also willing to let furniture design. Teachers use the exhibition platform to transform their design talents into products, into productivity, and into corporate competitiveness, so as to promote the development of the furniture industry to a higher level.

3

What major changes are worth paying attention to?

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In August of this year, the Autumn Fair of Famous Furniture Fair was upgraded to Dongguan International Design Week, and the focus of the exhibition was obviously undergoing major changes.

One of the changes: preparing optional solutions and materials for high-end customization. Following the trend of the market, Dongguan Design Week not only prepared high-end customized model spaces designed and produced by famous designers, but also prepared a large number of high-end customized elements for designers to choose from.

The second change: Some companies that are at the forefront of high-end customization participated in the exhibition, providing excellent space design and rich design solutions to provide feasible solutions for the transformation of furniture dealers.

The third change: A new high-end customized channel is being established. Many exhibitors not only provided new ideas, new ideas and sample space, but also summarized high-end customized market development methods for furniture dealers to choose and refer to.

The fourth change: the selection of materials around the furniture is more abundant. The furniture industry has gradually developed into the home furnishing industry, and furniture peripheral products are entering a large number of optional products for furniture sales. Building materials, curtains, lamps, etc. have all become extensions of furniture sales. Dongguan International Design Week has taken great care in the selection of furniture peripheral products, allowing people to see more matching solutions.

Change 5: Dongguan Design Week relies on many well-known furniture brands to make the design more industry-specific. Available designs and designs that can be marketed are good furniture designs. Many of the outstanding designs in Dongguan Design Week are products polished by companies, with strong practicality, less empty theories, many designs that can be implemented, and many designs that have been tested and polished by the market.

China's furniture industry is achieving new improvements.

From finished products to panel customization, there are more changes in the form of furniture; from finished products, panel customization to high-end customization, it is a qualitative improvement.

If furniture companies want to keep up with the pace of consumption upgrade, they can only make progress in the two aspects of design improvement and customization level improvement in order to gain a foothold in the market for a long time.

The new market signals issued by Dongguan International Design Week are hoped to be received by more furniture people, understood, and integrated into their own business practices.