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Currently, sleep problems have become a major social problem. Lack of sleep has been mentioned repeatedly by the whole people, and even the Weibo topic of #300 million Chinese have sleep disorders# once topped the top searches and attracted 540 million attention.

In the home furnishing field, the market share of soft beds and mattresses is increasing year by year, and products are constantly updated and iterated, and new development trends have been highlighted.

China's sleep economy market will exceed 400 billion in 2021

Recently, iiMedia Research released the "2021 China Sleep Economy Industry Research Report."

According to data from iiMedia Research, between 2016 and 2020, the overall market size of China's sleep economy has increased from 261.63 billion yuan to 377.86 billion yuan, an increase of 44.42%.

It is estimated that the size of China's sleep economy market will exceed 400 billion yuan in 2021, and some institutions estimate that by 2030, the sleep market will reach a trillion-level scale.

New trends in the sleep market: Consumers are becoming younger, and consumption upgrades promote the development of high-quality and intelligent sleep aid products.

In fact, young people have become the "main force" of sleep problems, and the main body of sleep economy consumers is showing a younger trend. Research report data shows that among the population with insomnia problems, the proportion of young people aged 22-40 years old accounted for 74.3%.

The proportion of people aged 22-40 years who have bought sleep aid products is 84.3%, and the proportion of people aged 26-40 years who have bought sleep health products is 66.3%. It is estimated that in the 21st century With high-intensity and fast-paced work and life, consumers of the future sleep economy will continue to show a younger trend.

With the consumption upgrade, consumers have shifted from pursuing "economical and practical" sleep products to high-quality and intelligent development.

However, the primary challenge for the current development of China’s sleep economy is that most sleep aid products are still immature in technology, or lack sufficient clinical data to verify, resulting in a weak sleep aid effect, and it is difficult to measure the actual effect of improving users’ sleep, which restricts sleep aid. Product update iterations and long-term development of sleep economy.

"Made in China 2025" pointed out: "Intelligent manufacturing is the core of the new round of technological revolution, and it is also the main direction of digitalization, networking, and intelligence in the manufacturing industry."

The same is true for sleep economy. Promoting the reform of sleep product technology application and improving product quality and experience is an important boost for the sleep economy market and product maturity development.