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Recently, China State Grid released the "2022 China Aging TV Research Report". The report shows that many elderly people encounter difficulties when using smart TVs, and nearly half of the elderly cannot find the TV programs they want to watch.

Interestingly, this news was trending on Weibo that day. Young people playing Weibo put this news on the hot search, indicating that young people are also quite critical of the complexity and intelligence of some smart TVs today. On the one hand, they need to help the elderly choose programs. On the other hand, some young people can't even play with intelligent operation. As some netizens said, the main body of TV watching now is the elderly. Nearly half of the elderly cannot find the TV programs they want to watch. Instead, they force them to play with their mobile phones, which brings addiction and other problems.

Look at the difficulties in the use of old people's complaints: "You can't directly access the TV program you want to watch after you turn it on." "There are many devices (set-top boxes, TV sets), and I don't know how to switch between each other." "The operation is complicated, and I don't know how to find the content you want to watch." "There are too many remote controls, I don't know how to use them", "I can't find help when I encounter problems" is the biggest pain point.

In fact, it is not a big technical problem for manufacturers to solve these difficulties. In the survey "What TV functions do seniors expect", the answers were "get rid of the remote control and control the TV operation entirely by voice", "operate remotely with a mobile phone", "equipped with a camera, and can check the situation at home through the mobile phone" "You can conduct video chats through TV" "1-to-1 customer service, when children are not available, they can help solve problems in real time"... Among them, the choice of controlling TV through voice accounted for as high as 47.9%.

In terms of aging, not only smart TVs have problems, but some smart home appliances have corresponding problems. There are many buttons on some microwave ovens, and it is frequency conversion and heat adjustment. Many elderly people can't adjust it well at all. The smart rice cooker made the old man make uncooked rice, but the refrigerator responded when he called the TV... These so-called smart home appliances are not as convenient as the old home appliances in the past. Smart home appliances are becoming more and more "smart", but more and more elderly people are stumped.

Under the trend of an aging society, the silver hair market has gradually become a new force in consumption. It is imperative to improve the products and markets of elderly home appliances as soon as possible, and to make smart home appliances suitable for aging. In March 2021, the Ministry of Industry and Information Technology issued the "Notice on Effectively Solving the Difficulties of Using Intelligent Technology for the Elderly and Facilitating the Use of Intelligent Products and Services for the Elderly", which clearly pointed out that it is necessary to focus on solving the problem of the elderly in the daily use of intelligent products. , The difficulties encountered when enjoying intelligent services. The "Opinions of the Central Committee of the Communist Party of China and the State Council on Strengthening Aging Work in the New Era" also proposes the aging-appropriate transformation of smart products.

Today, many manufacturers have downplayed the concept of TV, actively embracing the smart home, and grabbing the entrance to the home terminal in the 5G Internet of Things era. But from the perspective of TV alone, the development of the smart TV industry in 2021 is not ideal. According to the estimates of relevant agencies, the scale of my country's TV market will reach 43.96 million units in 2021, compared with 44.5 million units in 2020, showing a downward trend.

Relevant departments should issue complete norms and standards for information equipment for the elderly as soon as possible, study and formulate product and service standards for smart home scenarios for the elderly as soon as possible, and form a logo certification system to clearly define the scope, safety measures, functions, and performance, etc. For the home appliance design of many manufacturers, it is impossible to calculate the needs of the elderly by relying on big data calculations. It is necessary to go deep into the elderly group to do research, and even hire some elderly people as enterprise product consultants like some companies, and listen to them when designing products. Views.