Home / Lights & Construction

In the first half of this year, after experiencing multiple rounds of the repeated impact of the epidemic, the overall recovery of consumption was under pressure. At this time, the timely arrival of the "618 Promotion" was placed on "high hopes" to activate the market.

According to the statistics of the star map recently, during the 618 promotion period in 2022 (20:00 on May 31, 2022 to 24:00 on June 18, 2022), the total transaction volume of the entire network will be 695.9 billion yuan, a year-on-year increase of 20%. This year's "618 Promotion" still shows my country's strong consumption power.

The home furnishing industry is picking up, and demand continues to rise

According to the latest 618 full-time battle report released by JD.com New Department Store, from 8 pm on May 31 to June 18, the turnover of over 60 household categories increased by more than 5 times year-on-year, and the full period of over 1,000 household brands The turnover increased by more than 5 times year-on-year, and the turnover of more than 100 decoration customizations in the whole period increased by more than 5 times year-on-year.

It is not difficult to understand the rise of the sales scale of the large home furnishing category. Due to the epidemic, consumers' living space and circle have become smaller, and the focus of life has returned to the living space, driving the growth of the entire large home furnishing category. On the other hand, new consumer groups occupy the mainstream, and their requirements for home comfort have increased, and the demand for new consumer goods such as smart homes has increased year by year.

Since the beginning of this year, the home furnishing industry has maintained a high degree of prosperity. Under the guidance of the big home furnishing strategy, the leading home furnishing enterprises continue to promote the integration of categories, strengthen the competitiveness of traffic, and have significant growth potential.

Changes in the home consumption market, personalized customization has become the mainstream

The latest "2022 Tmall 618 New Consumption Trends" released by the Tmall New Life Research Institute shows that as young people increasingly pursue a sense of ritual and delicacy in life, people's consumption of home life is not only basic clothing, food, housing and transportation, but also It extends to higher-quality life scenarios and a healthier and more comfortable life experience.

With the improvement of consumer spending power and the rise of emerging consumer groups such as Generation Z, they have higher acceptance and demand for personalized and intelligent home furnishing, and look forward to experiencing a more comfortable and healthy life. The post-90s, post-95s and even post-00s have gradually become the backbone of home furnishing consumption. Emerging consumers are showing a more contemporary consumption outlook. When consuming at home, they not only focus on the products themselves, such as brand, appearance and word-of-mouth evaluation. Features, but also pay more attention to experience and personalization.

Industry insiders believe that behind the outbreak of Internet home improvement is the change in consumer groups and the digital transformation and upgrading of the home improvement industry. In response to the changes in the above aspects of consumers, many furniture entrepreneurs and industry experts have pointed out that in today's intensified market competition, grasping the pulse of market development, understanding the needs of consumers, and constantly innovating and seeking changes is the key for every furniture company. Indispensable work in the development strategy.

Panel furniture machinery industry, usher in new opportunities for development

On the consumer side, the demand for personalized customization is getting higher and higher; on the supply side, home furnishing companies are also facing the urgent requirements of industrial upgrading such as environmental protection upgrades and flexible production, and complete the transition from "traditional home furnishing manufacturing" to "home intelligence". Manufacturing" transformation.

Among them, panel furniture, which is the largest profile application category in custom furniture, will usher in a new development opportunity. According to the analysis of the "2022-2027 China Panel Furniture Industry Development Trend and Investment Risk Research Report" report by the China Research Institute, with the continuous upgrading of the furniture market, the gradual strengthening of public awareness of environmental protection and the improvement of living standards, the growth of the panel furniture market will be becoming steady. It is expected that the market size will exceed 350 billion yuan in 2022.

With the rise of customized furniture, panel furniture machinery is developing along the trajectory of numerical control, automation, intelligence and flexibility, and manufacturers are changing from traditional equipment manufacturers to solution providers. The application of numerical control technology to transform traditional manufacturing equipment is one of the essentials of intelligent manufacturing. Woodworking machinery and equipment in developed countries have penetrated CNC technology into each process of panel furniture processing, and can realize a full set of CNC production of furniture. With the improvement of the technical level of automatic control, sensor, servo drive, software and other fields related to domestic panel furniture machinery manufacturing, the mid-to-high-end panel furniture machinery and equipment characterized by numerical control and automation will become the mainstream of the market.

As the head enterprise of panel furniture machinery, Nanxing Equipment is following this path, driven by innovation, giving birth to new development momentum, and helping customized furniture to create a new situation with flexible production.

Nanxing Equipment, to speed up key technology innovation and iterative upgrade

After more than 20 years of accumulation, Nanxing Equipment has become one of the preferred brands of furniture companies such as panel suites, wardrobes, cabinets, wooden doors, offices, and high-end customization in the world. Long-term commitment to the research and development, production and sales of complete sets of panel furniture production equipment, providing high-quality, full range of production equipment and digital solutions.

Nanxing Equipment's products such as automatic edge banding machines, computer panel saws, CNC drills, woodworking flexible production lines, etc., which are the first in the industry, have won many well-known names such as Sophia, Shangpin Zhaipei, Gold Medal, Piano, Bunny, Qumei, etc. Favored by home businesses. Products have been exported to Russia, the European Union, the Middle East, Southeast Asia, Australia, South Africa and other countries and regions. Thanks to the continuous improvement of product quality, the "Nanxing" brand has been recognized by more and more customers in the international market.

Nanxing Equipment has a complete product system and strong software and hardware R&D strength. It is the first brand in China to realize the smart home manufacturing industry 4.0 project; it is distributed in four production bases in Houjie, Dongguan, Shatian, Jiangsu, and Shaoguan, Guangdong. , with strong independent manufacturing capabilities, to ensure the ultra-high quality and delivery cycle of products; and its mature home production line planning capabilities, as well as hundreds of successful cases of intelligent manufacturing, it has made Nanxing equipment a manufacturing upgrade in the home industry. Step into the core promoter of efficient and intelligent production mode.

Deepen the service concept and create an overall solution

In order to meet the diverse needs of market customization and mass production, Nanxing Equipment is supported by software systems and supporting flexible processing equipment, focusing on customer needs, creating a holistic and systematic solution to provide customers with "one-stop solutions". style" service.

By integrating software and hardware resources in the industry and optimizing the configuration, a segmented automated production line or a complete line solution has been developed. The workstation seamlessly connects software, processing equipment, robots, and connecting conveyors to realize automatic processing of customized furniture workpieces from large board cutting to sorting to packaging, and can be extended to automatic packaging production lines and finished products according to customer needs. Three-dimensional warehouse.

Nanxing Equipment can not only provide single-machine semi-automatic production or simple automated production lines for enterprises of different scales according to customer needs, but also plan high-automation intelligence with the characteristics of high resource allocation efficiency, high production efficiency, low labor cost and management cost, etc. Production line scheme. At present, it has provided overall solutions for dozens of enterprises in China, and there are also whole plant solutions and production lines that have been implemented or are being planned in international markets such as Vietnam, Thailand, and Malaysia.

Seize the highland of equipment digitalization and stimulate new kinetic energy for industrial upgrading

Recently, Nanxing Equipment and Huichuan Technology signed a strategic cooperation agreement. The two parties will carry out in-depth cooperation in the fields of product numerical control, digitization, and intelligence. With Nanxing Equipment's profound R&D and manufacturing experience in the home intelligent equipment industry, as well as the technical advantages of Inovance Technology in the field of automation control and drive, we will jointly improve the current situation of intensive production personnel, low degree of automation and relatively low efficiency in the domestic home furnishing industry. , to promote the development of domestic household manufacturing equipment to a higher speed and intelligent direction.

It is understood that Nanxing Equipment will continue to increase investment in intelligent manufacturing, including talent training, digital capacity building, and intelligent manufacturing equipment upgrades. Strengthen the mining and application of big data, and transform it into valuable decision-making reference for actual business through data analysis and application, including applications in user demand insight, product development, supply chain planning, etc., and fully explore the background of intelligent manufacturing. The value of big data.

Relevant data show that under the current background of China's economic development, my country's residents' consumption income will still grow at a rate of 6-8% per year, which will form a great foundation for the growth of the panel furniture industry. At the same time, with the increase of newly married people, the demand for rigid configuration of furniture will become the second level of growth in the panel furniture industry. In the medium and long term, the healthy and stable development of the real estate industry is expected to become the driving force for industry policies. Under the combined effect of these various driving forces, the panel furniture industry will maintain a good growth momentum.

At present, under the support and guidance of a new generation of digital technology, more and more furniture manufacturing enterprises have begun to digitally upgrade, transform and reengineer all elements of the upstream and downstream of the industrial chain, build digital intelligent factories, and enhance intelligent manufacturing capabilities and personalized customization. Ability, and Nanxing Equipment has created a model that can be used for reference for traditional manufacturing industries including furniture machinery industry.