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Penglai Port creates a new model of "timber logistics" integrated service

2022-08-12

Recently, at the 5# berth of Penglai Port Company of Yantai Port of Shandong Port, the loading operation of 10,000 square meters of logs is being carried out. At the 7# berth of the Penglai Port Company, 10,000 cubic meters of wood chips imported from Russia are being unloaded. This is the third wood chip operation ship that arrives at the port this year. In the future, the domestic trade will be transferred to water, and the three ships will be concentrated. Nearly 30,000 cubic meters of wood chips were sold to the mouth of the Yangtze River. Focusing on the whole timber industry chain service, Penglai Port Company strengthens the chain thinking, and successfully creates a new model of "timber logistics" integrated service by means of "foreign trade import + domestic trade transfer".

Expand channels and strengthen the timber logistics chain. In response to the ever-changing market situation, Penglai Port Company focuses on customer needs and strives to create full-process timber logistics services. Through in-depth research on the domestic timber market, and by assisting upstream and downstream customers to develop trade services, it has successfully introduced 3 timber processing companies and Penglai Timber Industrial Park. The cooperation is expected to complete the conversion of domestic trade timber to 20,000 cubic meters within the year. At the same time, marketers start from the transformation and upgrading of serving customers, from planning trade plans for customers, contacting foreign suppliers to docking logistics solutions, and opening up the "last mile" of serving customers with "butler-style" services. By adopting this kind of logistics method of transferring foreign trade to domestic trade, it is expected to bring 100,000 cubic meters of timber to the port this year.

Optimize services and enhance brand influence. Focusing on making the timber operation bigger and stronger as a service brand in Shandong Province, Penglai Port Company has strengthened its internal service functions. In the customer service center, customers can complete a series of services and needs from the signing of the operation contract to the determination of the ship schedule, the inquiry of the ship's arrival at the port, and the dynamic progress of the operation. information, and actively exchange information with overseas suppliers in a timely manner to boost their confidence in the Penglai market. In the first half of the year, Penglai Port Company achieved a year-on-year increase of 14% in the same caliber of radiata pine, despite the severe year-on-year decrease in the export of Russian materials. Under the circumstance that traditional sales markets such as Linyi cannot be shipped due to the restrictions of the epidemic, by assisting customers to find special timber ships that meet maritime regulations, a new logistics channel for timber to water in Tianjin has been successfully opened, and customers are assisted in transporting small A, Pulp and other logs are transferred to Tianjin market for sale.

Focusing on the concept of "market-oriented, customer-centric", Penglai Port Company will further strengthen services, improve capabilities, and promote development, continue to optimize service process reengineering, and accelerate the improvement of "one-stop, integrated" service window functions to achieve internal and external The "2+1" integrated service model of linkage; deepens the style of "competition", "breakthrough", "fast" and "excellent", deeply embeds services in all links of the industrial chain, and contributes to building a world-class marine port and striving for a world-class enterprise.


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