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"The electric blanket was finally received two days ago, and it turned out that the label was produced in Dongguan." Hao Jia, who has lived in France for a long time, said that many French friends around him are looking for affordable winter products at electricity prices and prices on major e-commerce platforms recently. Finally, many people choose energy-saving heating products made in China.

Experts said that influenced by factors such as energy supply and the coming of winter, the demand for heating products such as heaters and electric blankets continued to increase. With the help of new foreign trade formats such as cross-border e-commerce overseas warehouses, the export performance of heating products was strong this year, becoming a highlight in the field of foreign trade. Driven by such factors as policy support and supply advantages, China's foreign trade is expected to remain resilient.

Export of heating equipment increased greatly

"This year's replenishment is quite obvious, with an increase of more than 100000 units." Xu Songlie, the general manager of Zhejiang Cixi Fuyun Electrical Appliance Co., Ltd., is busy arranging the rush of a new round of orders for electric heaters, while calculating the export of orders this year. "Last year, the export of heaters was about 160 million yuan, and this year is expected to exceed 200 million yuan, including more than 20 million yuan of new orders from customers." Xu Songlie said.

Fuyun Electric Appliance Co., Ltd., established in 2011, is mainly engaged in small electric heaters. "After more than 10 years of development, we have formed competitiveness in the subdivided categories of electric heaters, and our customers are mainly concentrated in European countries." Xu Songlie introduced.

A similar situation has occurred in Guangdong. It is estimated that some household appliance enterprises in Foshan, Guangdong, have adjusted their product structure to meet the new demand of the European heating market. According to the import and export data of Guangzhou, from June to August, Foshan exported 94 million yuan of electric water heaters, blankets, heaters and other heating equipment to the EU, an increase of 154.4% year on year.

The latest import and export data released by the China Household Appliances Association shows that since 2022, the export volume of most household appliances to Europe has declined. The categories of growth mainly include air conditioners, electric water heaters, electric heaters, electric blankets, and hair dryers. From January to July, the cumulative export volume was 1.99 billion dollars, 130 million dollars, 490 million dollars, 33.4 million dollars, and 160 million dollars respectively, of which electric blankets led other categories with a 97% year-on-year growth rate.

The China Household Appliances Association believes that, in addition to the strong demand for heating appliances, the market space of energy-efficient and low-carbon appliances in Europe is expected to be further expanded under the background of national energy conservation and energy transformation.

Overseas warehouse support of cross-border e-commerce

"Europeans buy hot blankets in China" once went into hot search. Xu Songlie believes that the reason why Chinese heating products such as electric heaters and electric blankets are popular with European customers is, on the one hand, because of the special situation this year, the European energy crisis has made the price of natural gas high, and consumers prepare in advance for the coming winter; On the other hand, China's heating products have a high cost performance ratio and are guaranteed in terms of safety and durability.

In the opinion of insiders, the hot overseas sales of heating equipment cannot be separated from the help of cross-border e-commerce overseas warehouses.

As a new type of foreign trade infrastructure, overseas warehouses have gradually become a service complex integrating warehousing, logistics, customs declaration and clearance, goods return and replacement, processing and maintenance, packaging, distribution and financial insurance. By preparing goods in advance to overseas warehouses, enterprises can effectively avoid sudden risks such as transportation interruption, significantly shorten the logistics distribution cycle, and reduce the logistics cost of enterprises.

Taking Xianfeng Electric as an example, as one of the enterprises producing heaters in Cixi City, Ningbo, Zhejiang Province, in the face of rising sea freight prices, the enterprise, with the help of newcomers on the logistics platform, locked the shipping space in advance, communicated with the American destination port in advance, and ensured that after the ship docked at the port, the vehicle frame could quickly arrange a fleet to pick up the goods. On the same day, it could be put into storage and put on the shelf in the overseas warehouse of newcomers located in the United States, greatly improving the delivery efficiency, Boost the global sales growth of enterprises in recent two years.

According to the import and export data of the Ministry of Commerce, the area of overseas warehouses in China has exceeded 16 million square meters, 90% of which are distributed in North America, Europe and Asia.

Policy support for overseas warehouses is increasing. The Ministry of Commerce recently issued Several Policies and Measures to Support the Stable Development of Foreign Trade, which clearly introduced policies and measures to further support the development of cross-border e-commerce overseas warehouses. Wang Shouwen, the international trade negotiator and vice minister of the Ministry of Commerce, revealed that the Ministry of Commerce, together with relevant departments, has proposed eight policies and measures to support the development of overseas warehouses, which will be introduced soon.

Foreign trade is expected to remain resilient

Driven by multiple factors, China's foreign trade is expected to remain resilient.

According to the latest report of the National Economic Research Center of Peking University, a new round of policies and measures to stabilize foreign trade has been introduced, which has continued to play a role in stabilizing foreign trade and promoting export growth.

From the data, China's exports also showed strong resilience. According to the import and export data released by the China Ports Association, the container throughput of the eight coastal hub ports increased by 11.9% year on year in the middle of September, including 8.4% year-on-year growth in foreign trade.

"In September, the impact of typhoon weather and other factors has weakened, which is conducive to the warming of the export margin. It is expected that the subsequent exports will remain resilient, and there is no need to worry too much about the export performance." Li Chao, chief economist of Zheshang Securities, said.

Industry insiders expect that exports are expected to pick up slightly in September. The foreign trade container throughput of the eight coastal hub ports will maintain a good growth momentum in late September, and the monthly growth level may be slightly better than that in August. The export growth in September is expected to pick up slightly and remain at about 10%. Chen Lina, a researcher at the National Economic Research Center of Peking University, predicted that the year-on-year growth rate of exports in September was 8.5%, 1.4 percentage points higher than that of last month. Huacheng's import and export data observation report.