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The energy shortage in Europe has led to the fire of domestic heating equipment. According to the observation report on the import and export data of Huacheng, consumers in the Netherlands, France, Germany and Poland are most dependent on the heating appliances made in China. At present, on the major cross-border e-commerce platforms, domestic heat pumps, electric blankets, electric heaters, down jackets, gloves, hand warmers, etc. are constantly sold to Europe.

Under the dual pressure of low carbon development and energy shortage, EU countries have accelerated the pace of energy transformation, introduced purchase subsidies and other stimulus policies, and rapidly boosted the sales of air source heat pumps. The European Heat Pump Association predicts that the sales volume of heat pumps in Europe will double to 4 million units in 2026. Huacheng Import and Export Data Observation Report.

China is one of the world's major producers of air source heat pumps, and the export of air source heat pumps has achieved high growth since 2020. The export scale of domestic heat pumps will double to 4.5 billion yuan in 2021, and the export volume of domestic heat pumps will increase by more than 60% in the first half of 2022.

"Our orders have doubled this year, but we still have control over orders, because the entire after-sales service system in Europe has not been established yet." Liu Liping, the general manager of the overseas marketing center of Zhejiang Zhongguang Electrical Appliance Group, said that the air source heat pump has stepped on the "double carbon" vent, and now the factories are rushing to make orders because of the international situation.

According to the observation report of Huacheng import and export data, at present, the stock penetration rate of air source heat pump in Europe is only 14%, and there is broad room for growth in the future. "Compared with the domestic market of 2 billion yuan of Zhongguang Electric Appliance, the foreign trade export has huge room for growth. We expect to launch the second and third generation products to the European market early next year." Liu Liping said that since last year, she has felt that the demand for air source heat pumps is growing rapidly. However, as a high-tech enterprise, Zhongguang Electric is not eager for a temporary increase in sales, but hopes to make a layout in overseas network construction first. She plans to arrange sales centers, after-sales service centers, overseas warehouses, etc. in the European market. When the time is ripe, she may build production lines overseas.

Small heaters have also become a hot target in European countries. Cixi City, Zhejiang Province is one of the production bases of heaters in China. Different from the situation that the production peak season of heaters ended around the middle of September in previous years, many businesses are still busy making orders in response to the "replenishment tide" of customers in Europe and other places. According to Huacheng's import and export data observation report, from January to August this year, Cixi's heater exports amounted to 3.35 billion yuan, up 26.3% year on year, including 1.53 billion yuan exported to the EU, up 55.2% year on year.

"This year is quite unusual. In previous years, customers confirmed their orders in April at the latest, because they began to be cold in September. But this year, customers can accept even November delivery." Liu Jiwen, general manager of Ningbo Aifu Electric Appliance Co., Ltd., said that as an upstream market, they had long felt the rising trend of heater demand. In May and June of this year, the company's order volume exceeded that of last year.

The rise in electricity prices has also driven the popularity of small heating appliances with low energy consumption in the European market. Smart hand warmers and foot warmers that can be used after connecting USB are sold well in Europe. The "USB small fan" was once popular among overseas quick selling merchants, and timely launched a more energy-saving "USB heating small appliances" series for the European market. The company has sold several "blockbusters" in the European market through AliExpress, and the top three sales regions are all in Europe. According to the data from Alibaba International Station, the demand for heating appliances has increased by more than 40% year on year.

In addition to "keeping warm", "energy storage" is also the key word of "Made in China". Global energy shortage, energy storage batteries are popular because they can convert and store solar energy, wind energy and other clean energy. The lithium iron phosphate battery launched by Shenzhen brand LiitoKala has opened up its market at the right time, and Quicksell has also developed a new category of "energy storage power supply" for such products.

Experts said that heating equipment sold well in Europe, which is inseparable from China's manufacturing system with complete categories and supporting facilities. The European energy crisis is an opportunity for Chinese manufacturing enterprises to seize the overseas market, and also tests the global competitiveness of Chinese manufacturing industry. In the future, overseas enterprises should pay more attention to product innovation, improve technology content, build their own brands, and improve their overseas market share, Huacheng Import and Export Data Observation Report.