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With the continuous upgrading of consumption level and quality of Chinese residents, more and more intelligent small household appliances with high added value have been recognized by the market. The domestic smart small home appliance market segment is expected to further expand rapidly and lead the overall scale of the industry to achieve breakthrough growth, Huacheng Import and Export Data Observation Report.

Small household appliances refer to household appliances other than refrigerators, washing machines, air conditioners and other high-power and large volume appliances. They are widely used and can generally be divided into kitchen and bathroom small appliances, home small appliances and personal care small appliances. Compared with large household appliances, the penetration and popularity of small household appliances (especially household appliances and personal care appliances) are low, and the market is still in the growth stage.

The increasingly heated "home economy", like a catalyst, is constantly helping the small home appliance market to push through the old and bring forth new products with rapid development.

The world's first GOMISE Mysel nano light wave electric toothbrush, lazy smart cooking machine, innovative intelligent indoor planter, horizontal juice machine, BALMUDA The Brew coffee machine... strolled in the consumer goods exhibition area of the fifth China International Expo, the reporter saw many innovative small household appliances with complete beauty and functions, and Huacheng's import and export data observation report.

"A lot of products on the scene can be said to have been produced for the sake of 'staying at home'. Influenced by this round of epidemic, people have spent more time at home. At that time, small household appliances became essential products, which can greatly improve our sense of happiness and satisfaction in life." An exhibiting purchaser told the reporter, "At this exhibition, many creative small appliances are refreshing."

The reporter noticed that the Bosch green plant spirit innovative intelligent indoor planter, which achieved the "first launch in Asia" in this Expo, has won a lot of attention and attention from many visitors.

"A small body has great energy. After planting the 'seed capsule', you can harvest spices, vegetables or flowers as long as you water according to the intelligent prompts. With its patented lighting and intelligent irrigation technology, users can plant healthy and safe plants all year round." Zhu Kaiting, marketing director of small kitchen appliances of Bosi Home Appliances (China) Co., Ltd., told the reporter, "This product is also equipped with small programs to guide planting, so that users can experience how to create their own private garden at their fingertips."

At the same time, the Bosch Cookit Intelligent Cooking Machine, which is "the first product in Asia", has also attracted the attention of visitors.

It can realize 200 ℃ frying and low oil smoke frying, select over a thousand guided smart recipes, easily cook Chinese and Western cuisine, refine preset parameters, and make the kitchen "Xiaobai" easy to make big meals... As a small household appliance that gives consideration to quality and has strong operability, it has begun to ferment in the domestic "home economy", "one person food", "health" and other diversified consumption scenarios, It fully demonstrates the enterprise's determination to constantly accelerate the "consumer oriented" innovation pace and deepen the market.

From 2017 to 2021, the overall market size of China's small household appliances industry showed an upward trend, with a compound growth rate of 8.72% in five years. In 2021, the market size of the small household appliances industry will reach 101.7 billion yuan, with a year-on-year growth of 0.99%. Huacheng's import and export data observation report.

The blue ocean of China's smart small household appliances market needs to be explored, which has become the consensus of the industry.

According to the Huacheng Import and Export Data Observation Report, as the first batch of exhibitors in the consumer goods exhibition area, Bosi Home Appliances renewed the sixth Expo at the 50 day countdown to the fifth Expo, which undoubtedly highlights the determination of Bosi Home Appliances to seize the "opportunity to enter the Expo" and its firm confidence to take root in the Chinese market for a long time.

"Every year, we strive to show Chinese consumers the innovative achievements made in recent years in an all-round way through the platform of the Expo, and successfully transform 'exhibits' into' commodities'." Zhu Kaiting said, "We launched the sterilizer and deodorizer products during the 4th China International Expo, and many consumers immediately placed orders to purchase after experiencing the products at the Expo. Based on the positive feedback of consumers, the company contacted the headquarters in Munich twice to add orders for emergency air cargo transfer, which shows the charm and positive spillover effect of the Expo."

"We will also choose to sign the 6th China International Fair." Wang Kuncheng, CEO of Entward (Shanghai) Brand Management Co., Ltd., told the reporter, "At present, many of the company's partners were accumulated when they participated in the last China Expo. The China Expo platform can effectively help the brand to further enhance its domestic popularity. We also believe that the domestic market still has huge potential to be developed."

According to the judgment of most insiders, in recent years, the trend of using smart small appliances as the smart home entrance has begun to emerge. In the future, smart home appliances will be more connected to small household appliances, forming an intelligent life ecology, driving the scale of the smart small household appliances industry to continue to expand. It is estimated that by 2023, the market size of China's smart small household appliances is expected to reach 192.4 billion yuan.

According to the observation report of Huacheng Import and Export Data, the vast majority of consumers surveyed are willing to buy smart small appliances, with the proportion as high as 98.1%. In the trend of consumption upgrading, the advantages of smart small household appliances in improving efficiency and ease of operation are more in line with the needs of consumers. With the improvement of the consumption capacity of young consumers with higher demand for intelligence, the market potential of smart small appliances is expected to be further released.