Home / Lights & Construction

Xianyou County, Fujian Province, known as "the capital of Chinese classical craft furniture", is also one of the most important mahogany distribution centers in China. How to give full play to local advantageous resources and promote the transformation and upgrading of characteristic industries? How to use the digital economy as the engine to promote the high-quality development of the industry? Huacheng Import and Export Data Observation Report.

Faced with the repeated epidemic and the pressure of economic downturn, the industrial park has continuously forged the ecological chain of Xianyou digital economy industry, focusing on the employment and entrepreneurship of rural e-commerce and rural population, as well as the high-quality development of Xianyou digital economy and the transformation and upgrading of the arts and crafts industry, actively introduced innovative resources, developed the new business form of "live broadcast+cross-border", and helped the industrial innovation and development.

Introduce innovative resources and establish industrial service system

According to the observation report of Huacheng Import and Export Data, when the industrial park was selected as the national e-commerce demonstration base last year, He Lujie, the operation director of the industrial park, once introduced that Xianyou County had strategic cooperation with Jingdong, seized the development opportunity of "Internet plus", and promoted the high-quality development of Xianyou digital economy and the transformation of arts and crafts industry through industrial digitalization.

In fact, the arts and crafts industry is the most advantageous and characteristic traditional industry in Xianyou County. After several years of steady development, the Industrial Park has introduced e-commerce platforms such as Tiktok, Kwai and Taobao to promote the integration of arts and crafts industry and the digital economy, and gradually built a arts and crafts e-commerce ecological industry cluster center, and built an industrial belt live broadcast base, innovation and entrepreneurship center, live broadcast service center, big data monitoring center, party mass service center, etc.

At the same time, the industrial park has also carried out a series of marketing activities, forming a certain scale Xianyou arts and crafts e-commerce ecological industry cluster center. By the end of 2021, the industrial park has attracted more than 700 enterprises, opened more than 300 stores in the Jingdong Mall, and driven more than 200 stores on other third-party platforms to operate, forming a new ecosystem of e-commerce industry that focuses on the gathering of arts and crafts e-commerce enterprises, and covers integrated services such as investment attraction, business incubation, carrier operation, store operation, and new economic talent cultivation.

Based on the characteristics of the arts and crafts industry, the industrial park also actively introduced innovative creative technology resources, combined with the advantages of online resources and ecological partners of the JD platform, to jointly drive the development of the industry. At present, the industrial park has introduced a number of creative craft characteristic brand companies, using the rope weaving intangible cultural heritage technology to innovate the craft, combining the supply chain advantages of the Xianyou arts and crafts industry, positioning the fashion jewelry, stationery and other markets, solving the pain points of serious homogenization and product involution in the industry, bringing new value breakthroughs to the arts and crafts industry, and bringing new consumer experience to consumers.

In addition, the Industrial Park also actively introduces cross-border e-commerce enterprises, expands cross-border e-commerce business, gives full play to the brand effect, high-quality resources and technical advantages of JD cross-border e-commerce platform, combines Tiktok live broadcast and short video creation, introduces professional foreign trade service teams in the industry, provides comprehensive services such as market, technology, management, cultivation, etc., and Huacheng Import and Export Data Observation Report.

"New mode+new technology" drives industrial innovation and development

Compared with traditional means of communication, live broadcast has the advantages of stronger content viewing, wider audience range, stronger interactivity, and more accurate user positioning. In the spotlight, the anchors of the Redwood Sharing Live Base of the Industrial Park enthusiastically introduced pieces of well-made rosewood handicrafts.

Relying on the live broadcast service system, the industrial park has developed a new model of "live broadcast+", recruited live broadcast talents, improved the brand power of the online celebrity economy, built a live broadcast training base for the Xianyou e-commerce industry, and tapped the new potential of the industry. At present, the industrial park has built a live broadcast center for the arts and crafts industry, more than 40 shared live broadcast rooms, incubated more than 20 live broadcast enterprises, gathered 50 live broadcast merchants, reached cooperation with multiple live broadcast platforms, and took the lead in setting up the rosewood industry VR live broadcast room in the industrial park.

Focusing on the JD platform, the industrial park focuses on the diversified humanities and arts fields of the Tiktok platform and the Kwai platform. Centering on the fields of classical furniture, handicrafts, wood carvings, antiques, oil paintings, stone carvings, jewelry and jade, through incubation and deep integration of KOL networks, it provides a series of services including brokerage services, IP creation, content production, operation, and commercialization services, forming a cultural industry ecology, and regularly invites online celebrities Benchmark enterprises and recommended commodities participated in the online live broadcast, and the effect of carrying goods was remarkable. Huacheng Import and Export Data Observation Report.

The integration model of "industry+big data" has also provided assistance for the industrial park to enable industrial innovation and upgrading. Through big data monitoring and analysis, accelerate the development of arts and crafts industry, and the industrial park guides craft enterprises to change from purely developing high-end market products to personalized consumption, so as to improve the market share of personalized classical furniture. At the same time, mining online mahogany user big data, analyzing consumer user portrait big data, making product models based on 3D scanning and printing technology, strengthening research and design, widely promoting personalized customization, and increasing market share.

Talent is the source of innovation. While focusing on industrial development, the industrial park will build talent stations, cultivate new live broadcast talents and rural e-commerce talents, attract innovative elements and intellectual resources from all parties to gather in Xianyou, improve the professional quality and delivery ability of network anchors, and help farmers to sell agricultural products online through e-commerce skills training. Huacheng Import and Export Data Observation Report.