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Anping County, Hengshui City, Hebei Province is known as the "capital of China's silk screen". The screen industry here is one of the first four provincial smart industrial clusters in Hebei Province, and also one of the characteristic industrial clusters in the key counties of the province.

In 2022, the operating income of the screen industry in Anping County will exceed 85 billion yuan, and the production and sales of woven screen and international trade exports will account for more than 80% of the country. At present, there are more than 100 enterprises above the designated size in the screen industry in the county, and more than 170000 employees in the screen industry. Anping silk screen has become one of the most distinctive and dynamic county industrial clusters in Hebei Province.

In the early morning of June 1st of the first month, the workers in charge of product packaging in the production plant of Hebei Ailin Building Materials Co., Ltd. have been busy nervously. As of the ninth day of the first month, the return rate of the company after the Spring Festival has reached 80%.

As the leading window screen brand in China, this manufacturing enterprise located in the Intelligent Manufacturing Industrial Park of Anping High-tech Zone has been focusing on the production and research and development of high-end window screens for 19 years. About 95% of its products are exported every year, and the products are exported to many international trade markets in Asia, Europe, North America and other countries.

Gao Chong, general manager of Hebei Ailin Building Materials Co., Ltd., said that in order to provide users with more high-quality products and create high-end window screen product application solutions, the company has continued to optimize production processes and upgrade manufacturing equipment since this year. At present, the 37000 square meters production base built by the company with an investment of 140 million yuan has been put into operation, and the maximum annual production capacity is expected to reach 30 million square meters.

"In 2021, the enterprise achieved sales of more than 60 million yuan. In 2022, affected by various factors, the sales fell to more than 50 million yuan. However, due to the profit margin growth brought by the sales of new products, the net income of the enterprise is still considerable. At the beginning of this year, we set new goals for the development of the enterprise. We strive to double the sales of the enterprise by 2024, reaching 100 million yuan compared with 2022. For this reason, we will increase the promotion of products this year Degrees. " High impact.

Up to now, the number of overseas exhibitions planned by Hebei Ailin Building Materials Co., Ltd. has reached 19. Unlike previous years, which only focused on traditional sales channels, the head of the company also focused on cross-border e-commerce at the beginning of this year. The company also plans to invest more than 200000 yuan to establish cross-border e-commerce sales channels for the first time this year. "The target is those sales markets that cannot be covered by overseas exhibitions," Gao Chong said.

In addition to Hebei Ailin Building Materials Co., Ltd., Hebei Jinbiao Building Materials Technology Co., Ltd., the first enterprise in the national screen industry to be listed on the Shijiazhuang Stock Exchange, which is famous for producing all kinds of barriers, also raised its overseas sales target this year. On the eighth day of the first month, all the staff of the company's business team arrived, and a new round of marketing plan was brewing.

"In 2022, the company's foreign trade business volume will increase by more than 30%. This year, we plan to double the foreign trade business volume to exceed 100 million yuan." Lu Qianli, director of Hebei Jinbiao Building Materials Technology Co., Ltd., told reporters that the company is currently recruiting foreign trade business personnel. "This year, we invested more than 1 million yuan in the cross-border e-commerce platform for enterprise promotion, and plan to expand the number of members of the enterprise's overseas cross-border e-commerce team to more than 20."

However, with the gradual strengthening of international trade business, many local enterprises have also found that it is not easy to find foreign trade salesmen with strong business capabilities.

"Anping County is located in the inland with relatively closed traffic. Similar to many counties in China, the talent problem has been an important bottleneck for the local economic development. In recent years, with more and more silk screen enterprises engaged in foreign trade, more and more local enterprises are expanding the demand for talents in this field." said Li Pengsen, head of Hebei Senkebang Enterprise Management Consulting Co., Ltd.

Seven years ago, Li Pengsen set up a local enterprise with high-quality foreign trade talent training and business-related business consulting as its main business. Over the past seven years, she has trained more than 1000 people related to various foreign trade businesses for local governments and enterprises. "Since the first day of the first month, people have been asking when to start training this year, which has never happened in previous years," Li Pengsen said.

In order to meet the growing demand for training, Li Pengsen began his first teaching in the Year of the Rabbit on the eighth day of the first month. That evening, the small conference room was packed. I couldn't sit down at the rectangular conference table. Someone sat in the second row and listened carefully. According to the reporter's rough statistics, about 20 students came to the class that day.

"The reason why we choose to start the class in the evening is that many of them have to work during the day. In addition to some ordinary people who are ready to engage in foreign trade, many of the students who come to the class are the 'second generation' of local enterprises. There are even some old salesmen who have been engaged in foreign trade for more than ten years, ready to make new contributions in the new digital international trade field by absorbing new knowledge," Li Pengsen said.

In January this year, the 2023 government work report of Anping County pointed out that this year the whole county will further expand its opening-up. Deeply implement diversified strategies such as "Internet plus foreign trade" and overseas warehouses, support enterprises to participate in international high-end exhibitions, unblock the international trade industry chain and supply chain, implement the gradient cultivation plan for foreign trade enterprises... Deepen cooperation with the national, provincial and municipal CCPIT, and spare no effort to hold the 23rd China Anping International Silk Screen Expo

Also this year, Anping County set a "small goal" for the local economic development: the output value of the county's silk screen industry exceeded 100 billion yuan.