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In the face of the complex international situation and increasingly fierce industry competition, how to "stabilize" the order is a problem that China's international appliance export enterprises must solve. In the whole year of last year, the export volume of China's home appliance products fell by 13.3% year on year, which further shows that China's home appliance export enterprises in international trade need to "stabilize" their orders. To participate in economic and trade activities abroad, cultivate independent brands, and increase the added value of products... In order to stabilize orders, China's home appliance export enterprises must make multiple efforts.

Going abroad to participate in economic and trade activities will help Chinese home appliance export enterprises to explore the international market. With the further optimization of epidemic prevention and control measures, since the end of last year, more and more Chinese foreign trade enterprises have started to participate in economic and trade activities overseas. Among them, some Chinese home appliance export enterprises have made new friends and opened up new markets by participating in offline international exhibitions, business negotiations, field visits, etc. At the same time, with the opportunity of international exchange, Chinese home appliance export enterprises have a deeper understanding of the changes in the demand of the international market and grasped the development trend of the industry. It has to be said that participating in economic and trade activities abroad has provided assistance for China's home appliance export enterprises to explore the international market. In order to further help enterprises seize orders and expand the market, relevant national institutions have also taken an active role. For example, the China Council for the Promotion of International Trade is actively promoting the pilot examination and approval of overseas exhibition projects in key countries, key industries and key exhibitions. At present, the pilot approval of the first batch of 15 overseas economic and trade exhibition projects has been completed, distributed in Germany, the United States, the United Arab Emirates and other countries, involving textile, auto parts, sporting goods, electronics, consumer goods and other fields. This provides more opportunities for Chinese international trade enterprises to participate abroad, and also creates better conditions for enterprises to expand their international business.

Cultivating independent brands will help Chinese home appliance export enterprises achieve business growth. In the face of fierce market competition, more and more Chinese home appliance export enterprises have realized that "brand" is the need for sustainable development of enterprises, and increasing investment in independent brand construction has been placed in the first place of enterprise operation. Cultivating independent brands can improve customer loyalty to enterprise products, reduce the risk of order transfer, and achieve business growth. For example, Zhuhai Gree Electric Appliance Co., Ltd., which has adhered to the construction of its own brand for many years, has not only exported high-quality products to many countries and regions, but also established a good brand image in the international market and has been recognized by international customers.

Increasing the added value of products will help Chinese household appliance export enterprises improve their competitiveness in the international trade market. This can not only improve the profit of products for enterprises, but also improve the competitive advantage of products. In order to increase the added value of products, some Chinese home appliance export enterprises increased the technical input of products, improved the use function of products, adjusted the target market of products, and achieved remarkable results. From 2021, Guangdong Gemiqi Electric Appliance Co., Ltd. will do a good job in introducing new products and technologies, expanding the market share with high requirements and high profits, and completing various energy efficiency upgrades as its main work. These measures not only improve the product profits of enterprises, but also enhance their market competitiveness.

To "stabilize" orders, Chinese home appliance export enterprises must go abroad to develop international trade markets, improve product quality and establish brand image, and improve production technology to enhance competitive advantage. In the new year, Chinese home appliance export enterprises will make multiple efforts to "stabilize" orders and highlight the strength and charm of "Made in China".