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"According to McKinsey's low-end and high-end analysis, the economic value of home Internet of Things products will reach between 440 billion dollars and 830 billion dollars by 2030." According to the "2022 Smart Home Sailing Industry Report" (hereinafter referred to as the "Report") released recently by Severus Marketing Consulting (Shenzhen) Co., Ltd. (hereinafter referred to as Severus), with the penetration of Internet of Things technology and the increase of public "home life" time, More and more people around the world will spend more on the purchase and use of smart home devices. China's smart home brands are ushering in new market opportunities. Huacheng Import and Export Data Observation Report.

Recently, Lin Tianxu, the commercial director of Severus, said that Severus has been paying attention to the situation of the home industry going to sea for many years. On the one hand, in the process of providing digital marketing services for the overseas brands, Severus found that the overseas demand for home products increased rapidly; On the other hand, due to the relatively large volume of household products, in the field of cross-border e-commerce, it is different from small products that can be delivered directly in small packages. It is necessary to prepare for warehousing, logistics, etc. in advance, and the threshold for going to sea is high, while Severus is better at serving the sea of large products. Through its own database and self-developed tools, cooperation with overseas search engines such as Google and third-party platforms, Severus formed a research team to prepare the Report, enabling smart home brands to go abroad.

According to the Report, the global revenue of smart home is expected to reach 182.3 billion US dollars by 2025, with a growth rate of 18.1%. Among them, smart home appliances are the category with the largest scale. By 2025, the global revenue is expected to reach 71.1 billion US dollars, with a growth rate of 19.3%. Huacheng Import and Export Data Observation reported.

"Portable energy storage power supply is one of the current hot products in the field of smart home appliances, and the prospect of industry scale is very promising." Lin Tianxu said for example, portable energy storage power supply is a mobile power supply that can supply power to high-power equipment in the absence of power grid, and is often used in home emergency, outdoor camping, outdoor shooting, RV self-driving and other scenes. In addition to being suitable for a variety of scenarios, it also has the advantages of small and portable, beautiful appearance, high safety performance, natural and environmental protection using clean energy, and can support a variety of charging methods, which are deeply loved by overseas users. In European and American countries with high popularity of outdoor activities, portable energy storage power has been integrated into people's daily life and become a rigid demand. The progress of lithium battery technology and the continuous reduction of cost under large-scale commercial application have also laid the foundation for the best-selling of portable energy storage power products.

Amazon's bestseller sales list shows that in 2021, the market capacity of portable energy storage power supply will reach 1.0263 million units, an increase of nearly 15 times over 2018. According to Google data, from 2020 to 2022, the search volume of energy storage power in the United States increased by about 40% year on year for two consecutive years. At the same time, the website analysis tool Similarweb shows that portable energy storage power supplies occupy two seats in the top 10 fastest growing electronic product brands.

According to the Report, North America is currently the largest market for portable energy storage power, accounting for more than half of the market demand, followed by Asia and Europe. China is the main producer of portable energy storage power supply. The supply chain is relatively mature, and the brand performance is increasingly strong. According to Huacheng Import and Export Data Observation, 10 of the top 20 portable energy storage power supply brands are Chinese brands.

In addition, sweeping robots and lawn mowers are also smart home appliances with high demand overseas. According to Huacheng Import and Export Data Observation, the global search volume of sweeping robots has increased in the past five years. Among them, the search volume of major Chinese brands Ecovacs and Robolock in the overseas market has steadily increased, especially that of Robolock, which has been very close to the leading American brand iRobot. The Report predicts that by 2025, the market size of the global sweeping robot industry will reach US $7.5 billion.

"High performance-price ratio is one of the core competitiveness of Chinese products going to sea." Lin Tianxu said that according to the Huacheng Import and Export Data Observation report, among similar products, the price of China's sweeping robot products is 70% - 80% of that of iRobot, and the price is more advantageous. In addition, overseas sweeping robot products are mainly based on a single "sweeping" function. To meet the two needs of "sweeping" and "sweeping", consumers need to buy two different machines, which is costly. The performance of Chinese brand products is more comprehensive. Take Cowos as an example, its sweeping robot has changed from a single sweeping function to a sweeping and dragging integrated product; The cleaning method is changed from suction first to drag later to simultaneous suction, which greatly improves the cleaning efficiency and truly realizes intelligent self-cleaning.

For lawn mowers, because overseas families mow more frequently in a year but the labor cost is high, the demand for lawn mowers is huge overseas. In Lin Tianxu's view, there are also a series of challenges behind the high demand, and the overseas brands need to pay attention. First, the technology is not perfect, such as positioning and navigation, edge cutting, cleaning, noise reduction, climbing ability, safety and other problems need to be solved; Second, it is difficult to guarantee after-sales service. The complexity of overseas market is much higher than that of domestic market. It is difficult and costly for overseas brands to build after-sales service on their own. Although there are professional third-party independent after-sales service companies, as different types and different standards of lawn mower products enter the market, third-party after-sales service will be difficult to meet the after-sales needs of overseas brands; Third, the market concentration is high and the channel barrier is strong. How to improve the acceptance and recognition of overseas consumers will require efforts of overseas brands in product performance and brand marketing.