Machinery / Industrial Parts & Tools

Recently, hundreds of Jiefang J7 tractors have gathered neatly and orderly at the port, ready to be delivered to overseas users. From China to the world, the release of hundreds of Jiefang J7 tractors marks that Jiefang's independent high-end heavy-duty trucks have won recognition in international trade and overseas markets, and marks that FAW Jiefang is accelerating its new journey towards "world-class".

In recent years, FAW Jiefang has continuously increased its efforts in overseas market development and achieved remarkable sales growth performance. The export volume in 2022 increased by 86.7% compared to 2021, achieving a leapfrog growth in overseas export sales. As of now, Jiefang's products have been exported to 80 countries and regions including Southeast Asia, Central Asia, Africa, Latin America, and Eastern Europe. The exported products cover heavy, medium, and light vehicle models such as JH6, J6P, Hummer V, JK6, J6L, and Tiger V. There are 19 overseas KD assembly factories in 14 countries such as South Africa, Mexico, Tanzania, Kenya, Nigeria, the Philippines, and Vietnam, with KD exports accounting for over 60%.

Faced with the differentiated demands of the international trade market, FAW Jiefang adheres to the marketing philosophy of "customer-centric, goal oriented, satisfaction based, and innovation driven", conducts in-depth market research on the front line, collects and provides feedback on specific information, continuously carves products, and conducts targeted development based on the needs of overseas high-end tractor users. The Jiefang J7 exported this time, matched with the Jiefang autonomous powertrain, has the characteristics of high reliability, high comfort, and high economy. Upon launch, it received over 3000 pre orders from overseas users and received good market response.

At the same time, in order to dispel overseas users' concerns about car purchases, FAW Liberation has continuously improved its service guarantee work and actively practiced high-quality marketing. In recent years, it has vigorously promoted the construction of overseas spare parts centers, formulated targeted spare parts reserve policies, and eliminated concerns about spare parts backlog in spare parts centers. This has greatly increased the variety and quantity of spare parts reserve in the overseas market, greatly improving the service response speed in the international trade market. The large-scale export of Jiefang J7 once again proves the product strength and comprehensive service and spare parts guarantee system of FAW Jiefang.

At present, FAW Jiefang has formed a systematic competitiveness in the global market, and its overseas business is thriving, entering a period of rapid growth. In the future, FAW Jiefang will accelerate its international trade market layout, continuously enhance its product competitiveness and brand influence in the international trade market, and let Chinese trucks go global!