Machinery / Industrial Parts & Tools

With the arrival of the peak season in the construction machinery industry, sales of many categories of equipment have increased, but sales of loaders have continued to decline. According to the statistics of the China Construction Machinery Industry Association on the main manufacturing enterprises of loaders, in April 2023, 9693 sets of various types of loaders were sold, a year-on-year decrease of 11.7%. Among them, the domestic market sales were 5261 units, a year-on-year decrease of 34.6%; The export sales of 4432 units in international trade increased by 51.5% year-on-year.

From the data, it can be observed that the domestic market is not optimistic, while the sales in international trade overseas markets are growing rapidly. For example, brands such as Caterpillar and Komatsu have surpassed their domestic sales in overseas markets. From the development process of Caterpillar, it can be found that brands are mainly focused on local markets. When the local market volume begins to stabilize, it is necessary to develop international trade markets. If the brand does not actively expand into the international trade market, overseas enterprises may enter the domestic market and seize market share.

Therefore, from 2023 to 2024, domestic construction machinery enterprises need to plan and expand the international trade market reasonably, making the international trade market a powerful means of competition.