Machinery / Industrial Parts & Tools

Recently, the media interview activity of "Sino African 'Hunan' Treaty Enterprise Tour" entered Sany Group. As an old friend of Africa, since entering Africa for the first time in 2002, the Sany Group has been associated with this land for over 20 years. With the gradual extension of the "the Belt and Road", the "Chinoiserie" in Africa has become stronger and stronger, and Sany Group's development in Africa has entered a fast lane. As of now, Sany Group has achieved a cumulative sales revenue of nearly 17 billion yuan and equipment ownership of over 18000 units in Africa, ranking first among Chinese construction machinery enterprises in exporting products to Africa.

According to import and export data, during the third China Africa Economic and Trade Fair, Sany Heavy Industry will show up with 15 best-selling products, including many new electric and intelligent products, bringing a "mechanical feast".

In the initial stage, the African market was relatively unfamiliar with "Made in China", and the biggest concerns were after-sales support and accessory supply. Sany first breaks through the difficulties by focusing on key markets and products. According to the actual situation of the market, each region has identified key markets and main products in its own regional market, established a huge Services marketing network in the African market, and actively provided customers with value-added activities such as "service for thousands of miles" inspection to improve service brands.

The road conditions in Africa are poor, with outdoor temperatures reaching as high as 60 ℃ all year round. Ordinary products are prone to malfunctions when driving in Africa. Through market research, Sany has improved the adaptability of all products exported to Africa, such as Sany truck cranes, front cranes, and other equipment exported to South Africa that must pass local load testing in South Africa. Excavators used in mines are equipped with self-lubricating systems.

Currently, in African countries, Sany Group's main products include equipment such as excavation machinery, lifting machinery, road machinery, energy machinery, port machinery, and concrete machinery; According to import and export data, concrete machinery is the top brand in the African market, while mining machinery, lifting machinery, port mobile machinery, etc. are the top brands made in China.

According to import and export data, from 2020 to 2022, Sany's business in the African market had a compound annual growth rate of 45.3%, achieving cumulative sales to Africa exceeding 6 billion yuan. Import and export data shows that equipment is available in over 50 countries and regions in Africa.

In the process of deepening into Africa, Sany not only changed the face of Africa with high-quality equipment, but also actively taught advanced technology. While participating in a large number of local project construction, Sany technical personnel have also organized various trainings multiple times to share advanced technology with the local community, cultivating a group of talents who understand management and technology for the local area.

The African employee with the longest working time in Sany has exceeded 15 years, "said the relevant person in charge of Sany Group. Sany Group adheres to its localized business strategy in Africa, and has subdivided the original two regions of the African market into five regions: North Africa, West Africa, East Africa, Central Africa, and South Africa, with refined management of the market in its jurisdiction. To further improve the efficiency of local spot supply, service response, and accessory supply, Sany has registered 6 wholly-owned subsidiaries and 4 joint ventures in Africa.

According to import and export data, Sany Group currently has permanent branches in more than 30 African countries, more than 30 high-quality agents, more than 90 service outlets, equipment in over 50 countries and regions in Africa, and more than 600 local employees in Africa. The localization rate of employees has exceeded 50% and is still continuously improving. According to statistics, Sany and its agent system have created over 5000 job opportunities in Africa.

With the further deepening of China Africa cooperation in the field of science, education and culture, many African students also choose to go to Sany Engineering College under Sany Group to study engineering machinery and manufacturing, aiming to improve the local industrial technology level after returning home.