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Production cost pressure is relatively high, leading construction machinery companies focus on price

2021-05-20

Recently, a number of leading construction machinery companies have released product price adjustment information. According to incomplete statistics, at present, Zoomlion, Xugong, and Shandong Lingong have adjusted the prices of some of their products in varying degrees. The detailed price adjustment information is summarized as follows:

As can be seen from the above figure, the current price adjustment products of various companies are mainly tower cranes, construction hoists, loaders, etc. The price adjustment policy is mainly to adjust the price of steel in real time, or increase the price according to the net weight of the steel used in the product.

From the perspective of the corporate product price adjustment policy, the current round of construction machinery leading companies' product price increase is mainly affected by the increase in upstream raw material prices. Statistics show that starting after the Spring Festival this year, the comprehensive price of steel has risen from 4,700 yuan/ton to 6,600 yuan/ton, an increase of about 40%. For hoisting machinery, elevators, and loaders that use steel as the main raw material, the cost of steel accounts for a relatively high proportion, and the increase in steel prices puts greater pressure on the production costs of enterprises, which has triggered the current wave of price increases for construction machinery products.

But is this round of product price increases sustainable? Data show that since May 13, the comprehensive steel price has fallen from a high of 6,633 yuan/ton. As of May 19, it has fallen to 6,039 yuan/ton, a cumulative decline of 9% in 5 trading days. Since the price increase of construction machinery products in this round is mainly affected by the increase in steel prices, and the company's price adjustment letter also stated that prices will be adjusted in real time with the rise and fall of steel prices, therefore, as the price of steel is adjusted downward, the price of construction machinery products in this round may increase or It will be difficult to sustain.


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