Machinery / Industrial Parts & Tools

Excavators are usually related to large-scale work sites such as engineering and infrastructure construction, but now a mini-excavator has become popular overseas and has become a "home" product favored by European and American users. Personalized customization has increased the temperature of this cold machine.

Personalized customized configuration full mini excavators are popular overseas

There is a mini excavator specially produced for the civilian market in European and American countries. The overall design is more suitable for European and American figures. Girls with a height of 170cm are also very rich when sitting inside. The control system is also more automated. Compared with traditional commercial excavators, it is similar to the difference between automatic transmission and manual transmission.

Such mini-excavators have become my country's best-selling products exported to Europe and the United States this year. This is mainly related to the continued overseas epidemic and overseas users' enthusiasm for repairing gardens and houses at home. Therefore, excavators have benefited from the benefits of the "home economy".

Zhang Jinjin, Marketing Director of Sunward Intelligent International Marketing Department: The number of orders in Europe and the United States has increased by 145% year-on-year, and the most sold are excavators with models ranging from 0.8 tons to 9 tons. Generally speaking, the price of a 2.5-ton excavator is between 20,000 euros and 30,000 euros.

Competence is not enough, and the appearance must keep up. Customized excavators have also become the individual needs of overseas customers.

Wang Tao, Manager of Pumping Manufacturing Management of Sany Heavy Industry: Especially in the color, it is fully reflected in the color. American customers like white, Russian customers like green, and India has white and yellow.

Guo Qianqian, chief analyst of Huaan Securities Machinery Industry: For these countries, to do some customized design, in fact, mainly do some design in terms of emission standards and engines.

Excavator demand exceeds demand, production enterprises increase production capacity investment

This kind of mini excavator meets the demand of overseas market, and the sales are booming, which also makes some domestic production enterprises face the situation of a surge in orders and insufficient production capacity.

Zhang Jinjin is the head of the overseas business of a construction machinery company in Hunan. He has recently taken time to come to this construction site every day to see the progress of the construction of the new plant. Zhang Jinjin said that overseas orders are rising too fast, and production capacity can no longer keep up with the pace of demand, which makes him very anxious.

Zhang Jinjin, Marketing Director of Sunward Intelligent International Marketing Division: At least half of the production lines currently under construction belong to the International Marketing Division. The supply is in short supply and the pressure from customers is very high, so I hope that the new plant can be built quickly and the production line can be quickly operated to meet more market demands.

In addition to the hot demand, the long shipping logistics cycle also makes international orders more urgent.

Wang Tao, Manager of Pumping Manufacturing Management of Sany Heavy Industry: The production cycle given by foreign customers is very short. Because the logistics cycle is very long, about 60% and 70% are due to overtime for urgent foreign orders.

According to data released by the China Construction Machinery Industry Association, sales of excavators in my country surged in the first quarter of this year. Among them, in March, the domestic market excavators sold 72,997 units and a year-on-year growth rate of 56.60%, setting a record for the single-month sales of excavators in China.

However, the service life of excavators generally exceeds ten years, and the scrapping cycle is relatively long. Therefore, after March, the domestic excavator market demand has gradually stabilized. At the same time, demand in foreign markets is heating up. Since April, my country's export volume of excavators has maintained a year-on-year increase of more than double.

Mao Yun, Director of the Customs Center of Sany Group: Our equipment has a life cycle, so when the domestic market becomes saturated, our company will also focus on overseas, and now overseas is also a very popular market , So we are trying to seize opportunities.

Jiang Weihua, Chief of the Collection and Management Section of the Changsha Customs Customs Department: In the first half of the year, Hunan Province exported 2.587 billion yuan of construction machinery, an increase of 42% over the same period last year. When it comes to excavators alone, it has doubled from last year. In the first half of the year, tax reductions and exemptions including excavators amounted to 320 million yuan.