Machinery / Industrial Parts & Tools

Today, under the joint promotion of national policies, technological innovation, industrial cooperation, and market demand, my country's 5G development is speeding up in an all-round way, and 5G network construction, user growth, and integrated application innovation are at the forefront of the world. 5G is born for the industry, and the 5G vertical industry market is a huge blue ocean and a hot spot for competition in the 5G market. There is no doubt that the industry market is the top priority of the 5G development of all parties in the industry chain, and it is also a rare opportunity for telecom operators to transform and upgrade.

In June 2019, at the Mobile World Congress held in Shanghai, I came to the China Unicom booth to communicate with Unicom exhibitors and learned that they were from Unicom’s Smart Medical Center, Internet of Things Operation Center, and Smart Manufacturing Division. This approach is highly recognized. It can be said that, facing the 5G era, professional operation is an inevitable requirement for 5G operating companies, including operators, to adapt to changes in the market environment, an objective requirement for promoting the high-quality development of 5G, and an important choice for expanding the innovation of 5G 2B market organization models.

The so-called professional operation mode refers to the sum of related activities such as product research and development, marketing, service, and management carried out by specialized departments or units and professionals in accordance with different products or different links of product production and operation. The development of 5G involves many links such as technology, network, research and development, terminals, applications, marketing, sales, and services. Professional operations require these links to be professional. 5G professional operation requires that 5G operators have professional teams, specialized departments, and specialized companies responsible for 5G vertical industry expansion, product and solution research and development, industrial cooperation, and project promotion. At the same time, 5G operators must provide a flexible market-oriented operation mechanism for specialized operations, and provide support in terms of independent operation, assessment and incentives, resource input, and internal coordination.

To build an efficient organizational model and promote professional operations, Huawei and China Mobile have good examples. In April 2021, Huawei established the "Coal Corps", bringing together basic research scientists, technical experts, product experts, engineering experts, sales experts, delivery and service experts into this department, shortening the cycle of product progress and enabling rapid adaptation. Industry needs. The "legion" model has not many establishments, but its combat effectiveness is extremely strong. At present, there are more than 200 people in Huawei's "coal legion".

Facing the vertical industry market, China Mobile has constructed a "1﹢3﹢3" government-enterprise organization and operation system and a vertically integrated government-enterprise system of groups and provinces. Facing the needs of vertical industry customers for 5G integration applications, it has formed a multi-party collaborative operation team under the coordination of the group's government and enterprise branches, provincial companies, professional companies, and industrial research institutes. Such an organizational operation system makes resource allocation more efficient and customer-oriented Demands can be responded quickly to provide a strong organizational guarantee for the expansion of the 5G 2B market.

Facing the huge blue ocean of the 5G 2B market, 5G operators are required to optimize and adjust the organizational model. In September 2020, China Telecom's announcement of the establishment of 10 major industry divisions is a direct manifestation of organizational model reform and innovation, and fully demonstrates China Telecom's determination to vigorously expand the market for government and enterprise industries.

To form a good 5G professional operation model, information and communication companies should make efforts in the following aspects.

To do a good job of professional operation, the strategic positioning of the group company headquarters in the development of 5G should be strengthened. In accordance with the overall framework of "small headquarters, large industry", the professional department of the group company should be streamlined as the headquarters, and the professional department should be strengthened as the "command department" and "command department" of the group's 5G 2B development. It is mainly responsible for formulating the company's 5G 2B. Development planning, responsible for the overall planning and command, resource scheduling and overall coordination of the entire group's 5G 2B development.

To do a good job in professional operations, 5G innovation operation entities should be flexibly established in terms of organizational model, and professional innovation operations should be carried out. The main bodies of 5G innovation operations include 5G vertical industry divisions, 5G operation centers, 5G joint innovation centers, 5G specialized companies, joint ventures focusing on 5G key industries, 5G R&D centers, and R&D institutions (such as China Mobile in Shanghai, Chengdu, Xiong The three major industry research institutes established by Ann). Under the overall planning of the group company, various branches are encouraged to flexibly establish 5G innovative operation entities; for relatively mature industries such as coal, ports, and steel, Huawei’s “legion” model can be used for reference, and the “coal army” and “port army” can be established at the group company level. Institutions such as the "Steel Corps" serve national coal, port, steel and other enterprises.

Do a good job in professional operations and strengthen the role of the main body of 5G innovation operations. Under the unified planning of the group, it is necessary to clarify the strategic positioning of various 5G operating entities, categorize them by level, and clarify their own responsibilities, so as to avoid unclear internal work and unclear responsibilities. 5G operators must focus on the vertical industry market, focus on products, focus on the market, focus on customer experience, strengthen technological innovation, and enhance the core competitiveness of 5G integrated development; 5G operators must organize professional teams based on their own strategic positioning and be responsible for 5G vertical industries Product planning, product development, market expansion, ecosystem construction, service guarantee, laboratory construction, etc. of integrated solutions.

To do a good job in professional operations, it is necessary to strengthen internal and efficient coordination in market expansion. Under the unified command and coordination of professional departments, gradually establish an efficient and coordinated organizational system for R&D, network, technology, marketing, sales, etc., and form a coordinated operation mechanism of business departments, professional companies, industrial research institutes, and provincial and municipal company operation centers. Facing the market, facing customers, forming a joint force, and continuously improving the market's rapid response capabilities to meet user needs.

Do a good job in professional operation, and implement the "special zone system" in terms of institutional mechanisms. In accordance with the requirements of subcontracting, the independent and independent operation of professional operation shall be implemented to realize the full authorization of 5G innovative operation entities, and further stimulate the enthusiasm, initiative and creativity of 5G innovative operation entities to expand the 5G 2B market. Through comprehensive deepening of reforms, the system and mechanism barriers that impede high-quality development will be effectively eliminated, and market-based assessment and incentive mechanisms will be implemented to fully release the internal vitality, development momentum and market competitiveness of independent market entities.

To do a good job in professional operations, it is necessary to accelerate the training and building of a professional talent team that can adapt to the large-scale development of 5G. Enterprise development depends on talents, and 5G development depends on talents. In the face of the huge 5G 2B market, it is necessary to increase the awareness of danger, attach importance to the construction of a 5G professional talent team, and accelerate the construction of 5G human resources competitive advantages. Accelerate the construction of 5G professional talent teams. First, accelerate the construction of 5G talent innovation highlands. Through internal training and external introduction, create a large number of high-level professional teams who are familiar with the industry, proficient in 5G and other information technology, understand the market, and are good at operation; The second is to face the frontiers of science and technology, the market, and the future, and accelerate the cultivation of a high-end leading talent team; the third is to deepen the reform of the talent system and mechanism, gather talents from all over the world and use them, make good use of all kinds of talents, and promote the growth of all kinds of 5G talents To become talents; fourth is to adhere to people-oriented, to trust talents, respect talents, treat talents well, tolerate and cherish talents, and actively create a good environment of “recognizing, loving, respecting, using and retaining talents”, and constantly inspire all kinds of talents Innovative vitality of 5G professional talents.