Machinery / Industrial Parts & Tools

From January to May 2022, the overall sales revenue of Liugong's overseas accessories will increase by about 84% year-on-year, and the annual target completion rate will exceed 50%.

From January to May this year, Liugong's accessories business has made great breakthroughs in Indonesia, Africa and the Middle East (Africa and the Middle East), India, North America, Latin America and other markets. Got an excellent answer. Among them, the sales revenue in the Indonesian market increased by 315% year-on-year, and the non-central region increased by 263% year-on-year.

Since the beginning of this year, Liugong's overseas complete machines and accessories have been "flying together". In addition to the RCEP agreement coming into effect, the increase in infrastructure investment in countries along the "Belt and Road", the iterative upgrade of products, and the national policy of stabilizing foreign trade. Driven by favorable factors, more Benefit from the advantages of a complete industrial chain supply chain, independent and controllable key core technologies, and in-depth global layout.

In terms of overseas accessories business, Liugong's global aftermarket international marketing has accelerated the global market layout by deploying the "14th Five-Year" strategic plan in advance.

As an emerging market for construction machinery, Indonesia is the region where LiuGong's performance has grown the most from January to May this year. Indonesian companies keep up with market trends and continue to focus on high-quality customer base development, high-quality channel development and subsidiary capacity building. , quickly expand the sales area; carry out special stationed services, respond to customer needs around the clock; rely on the Jakarta parts warehouse, the Kalimantan regional parts warehouse and the third-level parts warehouse of the agent network to fully guarantee the supply of parts. At the same time, the Africa-China region further deepened its strategic cooperation with dealers to achieve new breakthroughs in wide-body vehicle tires and oil products; the Indian company, with its perfect after-sales business management system, has formed a growing community of mutual trust and mutual trust with dealers. Parts sales revenue hit a record high.

A customer who purchased a Liugong loader said that he has been maintaining it according to the plan formulated by Liugong, using the original oil, filter elements, etc., the equipment works 16 hours a day, and has worked for 4,000 hours without any failure. Using genuine LiuGong accessories is a worry-free choice.”

In addition, LiuGong headquarters maintains close communication and coordination with regional subsidiaries, distributors and suppliers, and gradually transfers operations and sales channels online through digital means to improve work efficiency. In order to create a good atmosphere of competition and motivation internally, Liugong's global aftermarket international marketing also launched the "Quarterly Single King Competition". The majority of employees actively participated, and orders that set new historical records were continuously generated.

Luo Guobing, vice president of Guangxi Liugong Machinery Co., Ltd., said that from January to May this year, overseas parts have achieved good results, and the next step is to achieve greater leaps and breakthroughs.

In the next step, Liugong's overseas accessories marketing officers will keep a close eye on the target, focus more on products, pay attention to market dynamics, and efficiently provide customers with comprehensive solutions, so that Liugong accessories brand will take root in the world and become a new business growth point.