Machinery / Industrial Parts & Tools

In an exhibition hall in Xipeng Industrial Park, Jiulongpo District, Chongqing City, there are a variety of small agricultural machines such as farming machines and seeders. Among them, farming machines alone have three iterations, which are more convenient to operate from generation to generation.

This is the product exhibition hall of Chongqing Huashidan Machinery Manufacturing Co., Ltd. (hereinafter referred to as Huashidan Machinery). Sixty percent of the company's products are exported, and the products are distributed in more than 80 countries and regions such as South America, Eastern Europe, Western Europe, Southeast Asia, the Middle East, and Africa. The market segment has exerted efforts to allow this small agricultural machinery enterprise to enter the global market.

"Focus on segmented market 'make a fuss'"

The terrain of Chongqing is dominated by mountains and hills. When large-scale agricultural machinery arrives here, it is often "unaccustomed to the soil and water": there are obstacles in climbing, turning, and inclining, but small agricultural machinery can thrive here.

As an enterprise focusing on the production of small agricultural machinery, Huashidan Machinery sold 167,000 sets of agricultural machinery from January to May this year under the multiple tests of the epidemic and changes in the international situation, achieving a sales income of 210 million yuan, a year-on-year increase of 10%.

"Huashidan Machinery has been supporting automobiles and motorcycles in the early stage. Since 2006, it has been doing small agricultural machinery, which is to see the business opportunities of small agricultural machinery in the market segment of mountains and hills." Liu Daming, chairman of Huashidan Machinery, told reporters that in recent years The company has developed more than 40 small agricultural machinery products tailored to local conditions, quickly grabbing market segments across the country, and exporting them overseas at the same time.

In response to the aging population and the shortage of rural labor in recent years, Huashidan Machinery has specially developed an unmanned small orchard management machine. The reporter saw in the demonstration video that as long as the program is pre-set for this management machine, it can perform operations such as turning soil and weeding by itself according to the instructions, which greatly saves labor.

"In addition to agricultural machinery, our engines and generators also focus on market segments to 'make a fuss'." Li Xin, general manager of Huashidan Machinery, pointed to a small generator and said that it is now hot summer, and some truck drivers are in order to To save fuel, I was reluctant to turn on the air conditioner when I was resting in the car at night. Now I only need to buy a small generator like this, and it will not consume much electricity if the air conditioner is turned on all night, which is economical and affordable.

With the improvement of people's living standards, outdoor leisure has also become a trend. Huashidan Machinery saw this market segment and launched a silent variable frequency generator set, which can provide lighting, barbecue and other services for outdoor leisure. At the same time, it has also developed compact and lightweight emergency power supplies and other products to meet the needs of outdoor leisure people for electricity consumption and emergency start-up.

"Without excellent quality, it is impossible to go out"

In a material analysis room of Huashidan Machinery, Liang Yongjun, a metallographic analyst who has been in the industry for more than 20 years, is operating a precision instrument for element detection. I saw him put a piece of metal raw material into the instrument, and soon the various metal elements of the raw material were displayed on the computer screen.

"Our raw materials have to go through this test. Only in this way can we grasp the quality of raw materials and ensure that the quality of the entire industry chain is controllable." Liang Yongjun said, "In Huashidan Machinery, quality testing is regarded as the top priority. Strict quality inspection can ensure that the product is excellent and the market will recognize it.”

In the small agricultural machinery production workshop of Huashidan Machinery, an intelligent production line is operating in an orderly manner. Under the guidance of ground magnetic strips and QR codes, the robot automatically transports parts and actively avoids pedestrians and obstacles.

"In 2021, we will innovatively introduce this intelligent production line and become one of the few domestic enterprises that use the intelligent car production line for the production of small agricultural machinery." Chen Li, deputy general manager of Huashidan Machinery, said that the intelligent production line not only improves the The production efficiency is improved, and the product quality is more reliable.

Huashidan Machinery's power durability laboratory, emission testing room, and high and low temperature laboratory are also busy. The reporter saw in the high and low temperature laboratory that a newly produced agricultural machine was undergoing extreme cold and extreme heat tests. "Our products can only be turned into commodities if they can withstand the temperature range of -55°C to 85°C." Liu Daming said, "Huashidan Machinery has such a wide range of exports, without excellent quality, it is impossible to go out. "

"Only innovation can break through the development 'ceiling'"

In the technology center of Huashidan Machinery, there are more than 300 patent certificates hanging on the "patent wall", including more than 40 invention patents. "Our company has three research institutes of agricultural machinery, new energy and intelligence, with more than 80 researchers. Since 2018, the annual R&D investment has been about 15 million yuan." Li Xin said that while strengthening independent innovation, the company, Also actively carry out industry-university-research cooperation research and development.

"The previous experience of doing automobile and motorcycle matching has made us deeply realize that there is no way out for extensive development. Only innovation can an enterprise break through the 'ceiling' of development." Liu Daming told reporters that when the company used to do automobile and motorcycle matching, because there was no intellectual property and core Competitiveness will soon encounter a "bottleneck" in development, and profits and output value cannot be guaranteed, which also forces enterprises to transform and develop.

"Where the market is, we will expand our territory; wherever the market is, we will develop and innovate." Chen Li said that in recent years, enterprises have successfully responded to various risks and challenges by continuously promoting technological innovation and improving product quality. Sales revenue increased by 50% year-on-year for two consecutive years.

Today, Huashidan Machinery has in-depth cooperation with many foreign companies, forming a sales pattern that is based in China and sells well all over the world. "As long as we find the right market and always insist on innovation, no difficulty can overcome us." When it comes to the future, Liu Daming is full of confidence.