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Backed by the domestic market, Sany Heavy Industry and Japan's Komatsu compete for Southeast As

2022-07-07

In the Southeast Asian construction machinery market, Komatsu and Sany are currently in fierce competition. In Indonesia, Komatsu and Sany have equal market shares. According to data, in the first quarter of 2021, the market share of the two in Indonesia will be 22% and 21%, respectively. Compared with Komatsu, Sany Heavy Tools has the advantage of low price, which can be 20% cheaper than Japanese and European and American manufacturers. This is mainly because Sany Heavy Industry is backed by a strong domestic market in China, and its long-term profits provide support for developing the Southeast Asian market.

Faced with the strategy of Chinese companies such as Sany Heavy Industry to compete for market share through price advantages, Komatsu launched hybrid products this spring, trying to expand product differentiation through technology with higher fuel efficiency and lower carbon The impact of Chinese companies.

However, it is understood that Chinese companies such as Sany Heavy Industry have launched hybrid excavators ten years ago. In the future, the competition between manufacturers in various countries and between different technical routes will inevitably become more intense.


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