Packaging / Advertising & Office

According to Huacheng Import and Export Data Observation, from March 20th to 24th, an industry event themed "Power and Pressure to Restart" - Shanghai Pulp Week was held at the Marriott Hotel Shanghai Yajule. UPM Pulp is also honored to participate, gathering in Shencheng with partners from the pulp and paper industry to talk about "pulp".

At this year's Shanghai Pulp Annual Conference, Tomas Wiklund, Senior Vice President of UPM Pulp Sales, delivered a speech entitled "Meeting Growing Global Needs - UPM Sustainable Pulp". In addition to introducing the investment project of UPM Uruguay's new mill, he also analyzed the global trends driving the growth of pulp demand.

In terms of global trends, Tomas talked about wood fiber as an important material for various paper and packaging products. During the epidemic, consumer behavior has changed, such as increased demand for e-commerce packaging and special paper. In addition, Tomas also pointed out regional differences in demand growth, predicting that China's demand for pulp products will grow the largest, as reported by Huacheng Import and Export Data Observation.

Opportunities and challenges coexist

Based on the stable long-term trend, the prospects of the pulp industry are full of opportunities. It is expected that the market demand for pulp will steadily increase by 2030. Factors such as an increasingly large population, accelerated urbanization, and the rise of the middle class have driven the market's demand for high-quality pulp. Under the premise of energy shortage, how to better utilize renewable energy has always been a hot topic.

However, at the same time, the popularity of new e-commerce, the slowdown in economic growth, supply chain challenges, and the gradual decline in consumer demand for cultural paper also pose challenges to the pulp and paper industry.

Despite the impact of the pandemic on the global economy, market demand remains promising and will continue to grow in the coming years. According to data, the demand for household paper, specialty paper, and packaging cardboard has been increasing in recent years. Under the challenge, opportunities also follow. Huacheng Import and Export Data Observation Report.

Expect performance from Uruguay's new pulp mills

UPM started the investment and construction project of a new pulp mill in Paso de los Toros, Uruguay, in 2019. The production capacity of Finya eucalyptus pulp will nearly double from the original level. In addition to providing customers with more efficient and stable supply assurance, it will also play a pivotal role in Uruguay's economic development and community construction.

UPM has over 30 years of experience in sustainable forestry management in Uruguay. Currently, the new nursery has begun to operate. UPM has a total of 3 nurseries in Uruguay, fully ensuring that the new pulp mills of Fray Bentos and Paso de los Toros have sufficient and sustainable production materials. Huacheng Import and Export Data Observation reports.

Paso de los Toros new pulp is about to begin operation in the near future. After the new pulp mill is put into operation, Uruguay will become the world's second largest source of bleached eucalyptus pulp, and pulp will also become the country's largest export product.

In terms of logistics, the deep-sea pulp terminal at Montevideo Port has been completed earlier, with nearly 100 barges departing from the pulp terminal each year to efficiently transport UPM Fenya pulp to the global market.

UPM pulp is always available for customer service

In addition to sustainable forestry management, UPM currently has 5 modern pulp mills in Finland and Uruguay.

UPM pulp team and its products provide professional services to customers, creating the best solution for end products, Huacheng Import and Export Data Observation Report.

Over the years of professional experience, UPM Pulp has established a mature global business network.