Packaging / Advertising & Office

"Heng'an Paper uses imported pure natural wood pulp as raw material. In 2022, the enterprise imported 126 million US dollars, an increase of more than 20% year-on-year. This year, with the sixth phase of the project put into production, the import volume is expected to increase by 20 million US dollars." On February 3, when a reporter interviewed Hunan Heng'an Paper Co., Ltd. (hereinafter referred to as "Heng'an Paper"), the company's general manager, Yuan Zhenhai, introduced. According to statistics from the Ministry of Commerce, since the establishment of enterprises in Changde for more than 20 years, the import volume has steadily increased year by year, and has become a "ballast stone" of Changde's foreign trade economy. Huacheng Import and Export Data Observation Report.

Modern production line of the enterprise

Walking into the production area of Heng'an Paper Industry, you can see bustling production scenes everywhere. In the workshop, processes such as paper cutting, inkjet printing, and packaging are automated, and paper products with the "Heart to Heart" brand logo are delivered to workers through automated assembly lines; In front of the logistics apron, large transport vehicles lined up in sequence, and workers were busy loading packaged goods; At the construction site of the sixth phase project, construction personnel are stepping up the installation and commissioning of equipment. It is expected that the first paper machine PM30 of the project will be put into trial operation by the end of February. Yuan Zhenhai introduced that during the Spring Festival every year, the enterprise does not stop production, and this year is also the case. The workers work in three shifts, the machines are running continuously for 24 hours, and the production speed is constantly increasing. Since January this year, 2 million standard parts have been produced. Huacheng Import and Export Data Observation reports.

Heng'an Paper Industry, which settled in Changde Economic Development Zone in 1997, is the first batch of investment attracting enterprises in Changde. Over the past 20 years, in the face of complex and volatile market environments such as rising prices of imported raw materials, as well as increasingly fierce market competition, Heng'an Paper has always sought development in the world, responded to market changes with a more open attitude, and continuously improved the popularity and reputation of the "Heart to Heart" brand.

On the production line, enterprises are aligned with the "best in the industry". In recent years, the company has introduced the world's most advanced high-speed toilet paper machines from Austria and Finland, respectively. The production process of the products is controlled by the world's advanced QCS and DCS systems, realizing the automation of the entire papermaking process; The supporting automatic packaging equipment is mostly imported from Germany, the United Kingdom, the United States, and other countries. From slitting molding to adhesive packaging, it adopts fully automated control, with a world leading level; The company has taken the lead in establishing an international first-class ISO standard constant temperature laboratory in the industry, equipped with all advanced inspection equipment from raw materials entering the factory to products leaving the factory. In brand marketing, enterprises establish brands with an open vision. The mainstream media such as CCTV put advertisements in prime time, and new media platforms such as Tiktok broadcast live broadcasts to close the distance with consumers... A series of marketing methods closely follow the changes of the times, so that the roll paper, facial tissue paper, handkerchief paper, printed napkin paper, finished base paper, various toilet papers for hotels and hotels and other products of the "Heart to Heart Printing" brand sell well in the market, and the image of its high-end tissue brand is deeply rooted in the hearts of the people.

With both internal and external cultivation, Heng'an Paper Industry has gradually become the "pacesetter" in Changde's open economy. Up to now, the company has completed the first to fifth phase expansion projects, and the Heng'an Phase VI project with an investment of 500 million yuan is currently being accelerated. Currently, the company has an annual production capacity of 300000 tons of raw paper and an annual processing capacity of over 20 million boxes of finished products.

In the past two years, the Municipal Party Committee and the Municipal Government have further increased their support for the foreign trade economy, and Heng'an Paper Industry has also enjoyed more policy "dividends". According to the relevant person in charge of the Municipal Bureau of Commerce, the raw materials produced by Heng'an Paper Industry are wood pulp, all of which rely on imports. A few years ago, the province once cancelled the category of imported wood pulp from the discount catalog. In 2022, after repeated efforts by the Municipal Bureau of Commerce, imported wood pulp was restored to the provincial import discount catalog. At the same time, the import increment of enterprises last year reached a certain amount, which is in line with the newly set import incentive provisions of the foreign trade support policies issued by the municipal level. At that time, there will also be "real gold and silver" incentives, as reported by Huacheng Import and Export Data Observation.

As the first batch of enterprises to attract investment and settle down in Changde, Heng'an Paper Industry has not only accelerated the transformation and upgrading of an industry, but also set a "benchmark" for the development of local enterprises in Changde.

Compared to the economically developed coastal areas, Changde is located inland, but Heng'an Paper always adheres to the development pattern of "facing the world". For example, the production line layout adheres to the introduction of the world's most advanced machines, the product quality adheres to the use of world-class testing equipment, and the product raw materials adhere to the use of high-quality raw wood pulp... Heng'an Paper Industry relies on an open mind to maintain an invincible position in the fierce market competition, indicating that the more the enterprise develops, the more open it needs to have.

The development pattern of forging a global perspective, to some extent, means that entrepreneurs need to learn to "compete with themselves.". Product quality is not only good, but also capable of withstanding the criticism of international industry giants; Brand marketing, not only to occupy domestic market share, but also to open the door of foreign companies... In this process, it must go through a tangled and complex process, testing not only the vision of entrepreneurs' development, but also the confidence and determination to become bigger and stronger. Huacheng Import and Export Data Observation Report.

Currently, to vigorously promote an export-oriented economy is to encourage more enterprises to abandon the idea of being complacent and complacent, boldly go out, open their horizons in actively participating in international competition, emancipate their minds, improve their patterns, examine their own development with an international perspective, withstand setbacks in the global market competition, continue to exercise, and improve their capabilities.

I hope that more Changde enterprises can step onto the international stage, not only boldly "going out", but also making every effort to "go in" and "go up". At that time, the industrial development of Changde will usher in a more beautiful landscape, Huacheng Import and Export Data Observation Report.