Packaging / Advertising & Office

The latest data shows that consumer demand for sustainable packaging continues to grow, mainly because the younger generation is willing to pay more for packaging that they consider environmentally friendly.

This information comes from the "2021 Global Green Buying Report" released by Trivium Packaging, a global leader in metal packaging, in cooperation with the Boston Consulting Group. The report surveyed more than 15,000 participants in Europe, North and South America to understand their relationship with sustainability. Packaging-related behaviors, including the willingness to pay more for environmentally friendly packaging, and the perception of different packaging materials.

Reports show that young consumers' investment in sustainable living is steadily increasing. Among respondents 44 and younger, 83% are willing to pay more for sustainable packaging. The research also shows that younger generations of consumers are more inclined to buy sustainable packaging than older generations, and there is no significant difference between the income class and millennials and generation Z.

The main findings show that despite the global impact of the epidemic, the overall consumer demand for sustainable packaging is still high. 67% of consumers believe that they are environmentally conscious, which is consistent with last year's report. In addition, 67% of respondents believe that recyclable packaging is important, 64% of respondents believe that packaging containing recyclable ingredients is a priority in their purchase decision, and less than one-third of consumers are not affected by the epidemic. Pay attention to sustainable packaging.

Trivium Packaging CEO Michael Mapes said: "In recent years, no incident has had such a big impact on consumer behavior as the epidemic has. However, in the face of the epidemic, most consumers have not cancelled the priority of sustainable development. This is the firm leadership of young consumers. The true proof of the sustainable development movement."

Consumers in all regions agree that plastic is the most unsustainable packaging material on the market, which is consistent with Trivium's 2020 report and the results of a wider study of the negative impact of plastic packaging on the environment. The survey results show that 63% of respondents associate plastic with undesirable attributes such as marine pollution (63%), harmful (55%), and waste (36%).

However, although consumers' awareness of environmental impacts, pollution and hazardous materials for the earth is still high, this study points out a worrying consumer misunderstanding: the actual recyclability of materials and consumers' perceptions of it There is a gap between. For example, the recycling rate of metals (64%) is much higher than consumers think (48%), while the recycling rates of glass, plastic and liquid cartons (32%, 14%, 26%) are all higher than consumers think ( 65%, 41%, 65%) are much lower.