Packaging / Advertising & Office

This June, carton packaging is very lively!

Many FMCG brands around the world announced the launch of various products packaged in paper bottles, realizing the path to sustainable packaging.

01

On June 8, Nestlé released the innovative packaging of 2 natural mineral water bottles for Vittel®

The new packaging was developed by experts at Nestlé’s Waters R&D center in Vittel, France. The first one is Vittel®GO, which consists of a reusable hard protective sleeve and reduces the amount of plastic by 40%. The second is Vittel®Hybrid 100% recyclable bottle, made of two materials.

Vittel® natural mineral water bottle

(Photo source: Nestlé official website)

June 8, UK online retailer

The English Vine

Launched its first British paper bottled wine

02

The paper wine bottle Frugal Bottle is manufactured in the UK by sustainable packaging company Frugalpac. It is five times lighter than glass bottles and has a carbon footprint of 84% lower than glass bottles.

The English Vine-the first paper bottle wine packaging

(Source: The English Vine official website)

03

On June 9, Sony developed the "Original Blended Material" and applied it to the packaging of its new wireless noise-canceling headphones

This is an environmentally friendly and sustainable paper material, made of bamboo, sugar cane fiber and post-consumer recycled paper. It is a recyclable, durable and strong paper material that does not use any plastic. Moreover, its packaging has adopted a reduced-weight design. The volume of the new packaging has been reduced by 66% compared with the previous generation product. Plastic cushioning materials have been eliminated and printed materials such as manuals have been greatly reduced. The paper-plastic components are directly assembled into a complete packaging box without the need No plastic material is used for gluing.

Sony-original blended material "Original Blended Material" box

(Source: Sony official website)

June 10, Unilever

Released its first paper bottle laundry detergent

04

This "paper bottle laundry detergent" is made of recyclable pulp. The technology is developed by Unilever and Pulpex. It will first be applied to its detergent products and is expected to be unveiled in Brazil in early 2022.

The inside of the bottle is sprayed with a proprietary waterproof coating to enable the material to hold liquid products such as laundry detergent, shampoo and conditioner containing surfactants, fragrances and other active ingredients.

Unilever-the first paper bottle laundry detergent

(Source: Unilever's official website)

Strong domestic and international market demand for "Pulp Molding"

Since the implementation of the nationwide ban on plastics, it has vigorously promoted the new trend of replacing plastics with paper. The application status of pulp molding in e-commerce, food delivery and other related fields predicts that by 2025, the penetration rate of pulp molding in the plastic packaging market is expected to reach 30%, and the market capacity is expected to reach 36.9 billion US dollars.

On the other hand, China has become a major producer of molded pulp products, and exports are developing well. In 2019, the export volume of China’s pulp molded products reached 68447.33 tons, and the export value reached 221,555.5 million U.S. dollars; from January to August 2020, the export volume reached 46,972.04 tons, and the export value reached 15.84373 million U.S. dollars, mainly to the United States, Australia, Vietnam, and Vietnam. Netherlands, Japan and other places.