Packaging / Advertising & Office

An attentive citizen, Sun Lili, recently discovered that she can see small bottles of drinks when she walks into a supermarket. This product is small enough to fit into a clothes pocket and can be drunk in one go. There is also a mini ice cream, which can be eaten in three or four bites.

"Compared with 500ml traditional bottled drinks, this small bottle is more convenient." Sun Lili said, from snacks to drinks to cold drinks, there are more and more small packages of goods. This not only "stuck" one's own consumption, but also avoided waste.

"Mini Wind" in the food industry

"Small body" is not cheap

Recently, the reporter visited a number of supermarkets in the city and found that many brand merchants have launched mini-bottled beverages. Most of these beverages are sold in full boxes (12 or 6 bottles) and are favored by many consumers.

In a supermarket on Jiefang Road, a mini version of Coca-Cola, with a net content of 200ml per bottle, 12 cans in a box; small packages of Minute Maid peach juice drink, 300ml per bottle, sold by boxes (12 bottles) . There are also drinks such as Fanta, Sprite, Orange Juice, and Glucose Hydration, all in mini-packages with a capacity between 240ml and 350ml.

In the snack area, citizen Ms. Liu selected 10 bags of potato chips in small packages. "These 10 bags of potato chips are packaged for sale. The cost is less than the price of two bags of potato chips, but you can taste 4 flavors."

The reporter found that the small package of potato chips bought by Ms. Liu has a net content of 12 grams per bag, and the total price of 10 bags is 9.9 yuan, which is about 1 yuan per bag. The traditionally packaged potato chips of the same brand, 70 grams per bag, are priced at 6.5 yuan. Calculated at the price per 100 grams, the mini-packaged potato chips are 8.25 yuan, while the traditional packaged potato chips are 9.29 yuan, and the small-package potato chips are relatively cheaper.

Of course, not all products in small packages are more affordable than those in large packages. Take ice cream cones as an example. A 67g "cute and more" cone ice cream is priced at 6 yuan, while the brand's small-package cone ice cream with the same flavor is sold for 1 box (200g, 10 sticks). It is 18.8 yuan. Calculated according to the price per 100 grams, the mini package is 9.4 yuan, and the single large package is 8.96 yuan. From this point of view, the packaging is small, and the price is not necessarily low.

In terms of beverages, the price of a variety of mini packs is more expensive than the "large version". Take Coca-Cola as an example. The full box (12 bottles) is priced at 19.9 yuan, and one bottle is 200ml; for the same brand of Coke, a 500ml bottle is priced at 2.9 yuan, and a 2-liter bottle is 6 yuan. Calculated per 100ml, the price of the mini version is nearly three times that of the large bottle.

Smaller quantity, more choices

Consumers "like" this

Last weekend, in a supermarket on Xinhua Road, Sun Lili saw a mini can of Coke in the beverage area and put it in the shopping cart without even looking at the price. Sun Lili likes to drink soda, but most of the previous drinks were 500ml to 600ml. Under the scruples of "I can't eat too much", the mini-packaged food made her feel that she would not be burdened after eating.

Citizen Ms. Wei chose mini cold drinks and beverages for her children. She told reporters that in the summer, when the child does not have enough drinks and cold drinks, the mini version of food is more suitable for him in terms of quantity. "200ml of a bottle of beverages, 20 to 30 grams of cold drinks, easy to control the amount, will not allow children to eat too much at once."

Supermarket sales staff told reporters that many consumers are now paying more and more attention to health in addition to the pursuit of taste. Small packages can help consumers control their diet and sugar intake, so they are very popular. "Especially young people prefer to buy mini foods."

The 21-year-old pony loves to drink carbonated drinks. He told reporters that he originally bought the mini version of the drink because it was easy to carry. “It’s very inconvenient to carry large-bottled beverages when you are outdoors or shopping. The mini version can be put in your trouser pocket.” Later, the reason for the purchase of Xiao Ma was because of the taste. "If you drink half of the big bottle and leave it for too long, it will affect the taste, and the small package will just be able to drink it all at once."

"I buy the mini version of food, not only can you taste a variety of flavors, but more importantly, it is not wasted." Lin Lin, who has always paid attention to "cost-effectiveness", has a deep understanding of this. A large barrel of Coke can’t finish drinking halfway through. Potato chips can’t be eaten halfway through. Big bags of biscuits are too sweet after eating... "I find that large packages are less and less suitable for me. ."

"Actually, sometimes it's not about large amounts or fullness, but just a mouthful." Lin Lin later found out that when buying potato chips and melon seeds, the same price was originally bought for a large bag with only one flavor. You can buy multiple small packages, which can be combined into a variety of flavors, and the selection of categories is more abundant, and it is not easy to waste.

A citizen shopping for cold drinks in a supermarket told reporters: “I have bought mini cola, melon seeds in small bags, and single-piece biscuits. Small packages are more convenient to carry."

Small packaging caters to consumer demand

Or become a new direction for market development

According to industry analysts, small packaging is actually a change made by businesses to cater to consumer needs. Compared with the traditional large package, the small package is light, convenient to store and easy to carry. Although small packaging will increase costs, from the perspective of overall cost performance, some large-packaged foods cannot be eaten and will cause waste. Small packaging avoids this problem.

In the past, if merchants launched large-package promotions, "cost-effectiveness" was a factor considered by many consumers. After some price comparisons, in most cases consumers will buy because of the mentality of "buying large packages is more cost-effective." Nowadays, people's consumption is more rational and pay more attention to the practical value of products.

For consumers, choosing independent mini packaging, that is, quantitative packaging, can urge themselves to eat healthy and control their food intake. Whether it is the emergence of individual packaging or one-person products, it is the adjustment of the market by the merchants.

Mini-packaged food, because it satisfies the core demands of consumers, may become the mainstream direction of development in the industry in the future. Studies have shown that product diversification can increase consumer satisfaction by more than 40%.

Some people in the industry said that with the continuous changes in market demand, consumers have begun to force industrial innovation and upgrades. The emergence of mini products is a good proof.