Packaging / Advertising & Office

According to Ipsos "2017 China Food and Beverage Trends and Consumer Insights", 80% of consumers tend to spend more on personalized consumption, 72% of consumers are willing to pay higher costs for an attractive brand image, and 59% of consumers are willing to pay more for an attractive brand image. Consumers are willing to spend more money to pay for products with better packaging designs and interesting products.

In today's highly developed Internet, the explosion of information has caused many products to enter the embarrassing situation of "the fragrance of wine is also afraid of the deep alleys". Personalization, uniqueness, and hot IP have become the basic requirements for many FMCG companies to take advantage of their marketing. Whether it is Coca-Cola or Durex Line, they are good at making use of major news, current affairs hotspots, emotional interactions and other methods for borrowing marketing, and the technical means to achieve these is personalized packaging and printing.

During Double Eleven in 2018, Coca-Cola launched a limited edition bottle of beautiful meaning in the Tmall flagship store. This series of packaging contains a total of: anniversary bottle, emoji bottle, birthday bottle, and borderless bottle. All are packed in glass bottles. Using digital printing heat shrinkable film technology, it sold out after the market.

On April 24, 2019, "Avengers 4: Endgame" was released in mainland China. The news of the limited packaging of "Avengers 4: Endgame" co-designed by fast-moving giants Coca-Cola and Marvel is not available. Going wildly, it triggered a large number of onlookers and discussions among netizens.

On May 1, 2019, the new emperor Naruhito of Japan succeeded to the throne, and the "Reiwa" reign was officially effective. The world's fast-moving consumer goods giant Coca-Cola launched new packaging for the first time, distributing new products with the new era name "Reihe". In just 29 minutes, 2000 bottles of limited-edition Coke bottles with the New Year's number were completed.

According to the six typical characteristics of female Cute, Clever, Charming, Colorful, Creative and Cool, ABC has designed 6 sets of patterns for packaging. Use HP SmartStream Mosaic technology to adjust the combination, size, order and direction of patterns to generate unique packaging for each product.

ABC uses packaging to display a personalized attitude and resonates with consumers; the packaging that gives products a high-value appearance wins the love of more consumers, and the absolute personalized packaging directly drives the increase in ABC's sales. The unique packaging triggered a sharing boom on social networks, expanded ABC’s brand influence, and enhanced consumers’ loyalty to the brand.

Archie Rose, is a unique customized microbrewery in Australia. Different from formulating packaging according to the product, this company started from the packaging perspective and joined the well-known tattoo artist Horisumi to celebrate the change of the four seasons in Japan, using HP Indigo to inject cultural connotation into the wine bottle label, designing and issuing autumn, winter, spring, and summer in sequence. This limited-edition gin product label, in order to give the label a stronger visual impact, colors with obvious seasonal characteristics are selected to ensure its artistry.

Another major feature is a 360-degree recessed label on the bottle, which provides the largest area to display the excellent artwork designed by Horisumi. The winery blends gin that reflects the colors of the corresponding seasons according to the designed labels. Archie Rose gin reflects the brand's rigorous attitude and ultimate pursuit of products from label design to wine brewing.

3000 numbered autumn bottles were sold out within 4 months of launch, winter bottles were sold within 3.5 months, spring bottles were sold out in just two weeks, and the final summer bottles were robbed within six hours. Finish.

In the field of fast-moving consumer goods, the carrier of taking advantage of marketing is commodities. In addition to the function, taste, fragrance, price and other factors of the product itself, product packaging and labeling have become one of its main methods, and the use of product packaging should be realized. Marketing and digital printing technology are its core drivers.

Nowadays, with the improvement of Internet infrastructure and the transparency of technical means, in the digital age, following the trend is out, and difference is king. The era of a new generation of young consumers chasing individuality and showing themselves has arrived. In the field of new retail, brand advertising, store decoration, product labeling and packaging, and replacement needs are becoming more frequent in order to meet the psychological needs of young people. The direct impact of this on the printing process market is small-batch customization. The demand is increasingly urgent!