Packaging / Advertising & Office

After more than 30 years of development, my country's packaging industry has now formed an industry with a total output value of 2 trillion yuan, with the Yangtze River Delta, the Pearl River Delta and the Bohai Bay as the key areas.

The packaging industry has a wide range of downstream industries. Food and beverage, catering and delicacy, building materials and household appliances, household appliances, e-commerce, daily cosmetics, tobacco and alcohol health products, consumer electronics and other industries have developed steadily in recent years, providing a broad range for the development of packaging companies market.

Since the packaging industry covers a wide range of fields and is closely related to the food, clothing, housing and transportation of human beings, some new tracks are always emerging, adding infinite vitality to this industry.

In recent years, following e-commerce packaging and agricultural product packaging, five major market segments have emerged in the packaging industry:

01

NEW RACEWAY

Fresh milk tea packaging market

In recent years, freshly made teas such as Naxue's tea, Jiacha, Michelle Ice City, and Tea Yanyue Se have become popular in the streets and alleys. According to the data from Insight Consulting, in 2020, my country's current tea consumption group will reach 250 million people, and the annual per capita consumption of fresh tea will be 6.2 cups. It is estimated that by 2025, this market will reach 340 billion yuan.

These tea brands have captured the hearts and minds of countless young people through packaging that hits the hearts of the people, and they are like a stream of clear springs that are injected into the vast and boundless market of the packaging industry.

02

NEW RACEWAY

Functional beverage packaging market

Recently, Dongpeng Beverage, which debuted as a functional drink, has pulled 15 daily limit after listing, and its current market value is 100 billion yuan, showing that the capital market is optimistic about functional drinks.

In 2020, the market size of China's energy drink industry where Dongpeng Beverage is located will reach 45.2 billion yuan, with a sales volume of 2.25 billion liters. The compound revenue growth rate from 2015 to 2020 will reach 11.5%, and the market share will increase to 9.3% year by year. Compared with foreign markets, the per capita consumption of domestic energy drinks still has much room for improvement.

03

NEW RACEWAY

Takeaway Packaging Market

After decades of development in the food delivery market in my country, the scale of the food delivery industry has continued to increase, and the market penetration rate has become higher and higher. According to Analysys data, as of the end of 2020, the number of food delivery users nationwide was close to 500 million, and the total order volume reached 17.12 billion orders, an increase of 7.5% year-on-year; the transaction scale increased by 14.8% year-on-year to 835.2 billion, which was 660 billion higher than the previous agency's forecast. 175 billion more. Obviously, the blood-recovery capacity and market potential of the takeaway market have been seriously underestimated. The fierce market and intensified competition have spawned an upsurge in take-out packaging.

04

NEW RACEWAY

Gift packaging market

In recent years, the gift box packaging market has been thriving. Young people who love beauty have stimulated the demand for gift box packaging and injected endless vitality into the packaging industry.

From the data on the average number of gifts given by Chinese consumers in a year in 2020, 32% of consumers give gifts 4-6 times a year, 27.6% of consumers give gifts 7-9 times a year, and 1-3 times a year The proportion of consumers of gifts is also relatively high, at 25.9%.

05

NEW RACEWAY

New brand packaging market

In recent years, with the rise of the "post wave", the post-95s generation has become a new force in the consumer market. Young people enjoy a more convenient and cooler life. Some new brands with cool appearance, design sense and individuality have become the favorites of young people. According to surveys, China has the largest "Z population" in the world, with 149 million people. In 2020, Generation Z may account for 40% of the overall consumption power.

In the first October of 2020, 1.33 million new e-commerce-related enterprises will be added in my country, a growth rate of nearly 80%. At least from one aspect, we can see that the wave of new brands is getting bigger and bigger, and the potential is getting stronger.

In the next few years, the packaging industry that used to be silly and clumsy will gradually be eliminated, and replaced by a new industrial format that integrates intelligent manufacturing, creative design, and brand empowerment.