Packaging / Advertising & Office

The packaging industry is a service-oriented manufacturing industry closely related to the national economy and people's livelihood, and it plays a pivotal role in the development of the national economy and society. From a national perspective, the packaging industry has built a relatively complete system covering the entire life cycle of products such as design, production, testing, circulation, recycling and recycling, and has become an important part of China's manufacturing system.

Judging from the situation in Guizhou Province, the packaging industry in the province adheres to market leadership and government guidance, and firmly seizes the opportunities for the development of the liquor industry. The scale has been steadily expanded, the structure has been optimized, and its strength has been continuously strengthened. Its contribution to the development of the industrial economy has been significantly improved. It has shown a development trend of "increasing quantity, high quality, diversification and innovation", and has become an important part of the industrial economy of Guizhou province.

Liquor's unique advantages boost the development of packaging industry

"The core of the world's soy wine is drunk and beautiful in the Chishui River Valley". Guizhou is the origin and main producing area of the world's sauce-flavored liquor. The liquor industry is a characteristic and advantageous industry in Guizhou and the "ballast stone" for the development of the province's industrial economy.

In recent years, the province’s liquor industry in Guizhou has been closely integrating with the market and has continuously changed its production and management development thinking. It has achieved a fundamental change from "sales-based production to production-based sales". The overall development has continued to improve. Commercial sales are ranked first in the country, and it has become a "new outlet" leading the development of the industry.

Packaging and liquor have always been accompanied by each other, and in a sense that quality is the essential expression of liquor, and packaging is an image display. In a nutshell, wine box packaging plays a very important role in wine sales, especially in attracting consumers, increasing the added value of products, meeting consumer spiritual needs, and consolidating brand and corporate image. It is becoming more and more popular. Agree. The so-called "intention to write first" is to effectively promote the combination of culture and the value appeal of liquor through the cultural and creative design of packaging, so that liquor products can return to culture, brand and quality shaping.

In 2019, the added value of the liquor industry in Guizhou province was 108.92 billion yuan, and the packaging demand reached more than 12 billion yuan; in 2020, the province’s liquor industry completed the added value of 120.75 billion yuan, and the packaging demand reached more than 15 billion yuan. It can be seen that the high-quality development and high-speed growth of the liquor industry in Guizhou province has laid a solid foundation for the accelerated development and accelerated transformation of the packaging industry and provided a large potential space.

The government strategizes the industrial chain supply chain

Only by scientifically studying and judging and grasping the development trend of the industry can we accurately understand, grasp, and lead the future of the industry's development, and we can better pinpoint the position, clarify the direction, and exert precision. Accelerating the development of the packaging industry is the concrete practice of stabilizing the industrial chain, unblocking the supply chain, promoting advanced industrial foundation, and modernizing the industrial chain. It is an urgent requirement to promote new industrialization and break new paths in the development of the western region, and it is also to promote the high quality of Guizhou liquor industry. The actual needs of development.

The Guizhou Provincial Party Committee and the provincial government attach great importance to it. At the Provincial New Industrialization and Development Zone High-Quality Development Conference held on March 2, it was clearly proposed that the chain extension and chain strengthening project should be implemented in depth, and the shortcomings of the industrial chain should be quickly complemented. Weak links, promote high-end supplementary chain, terminal chain extension, and overall strong chain, accelerate the progress to the middle and high end of the industrial chain, and enhance the comprehensive competitiveness of the industry. Accelerating the development of the packaging industry is a strong support for promoting the high-quality development of the liquor industry. In recent years, the main leaders of the Guizhou Provincial Party Committee and the Provincial Government have issued instructions for many times. The department continues to innovate working methods, strengthen policy services, optimize resource allocation, and increase support to provide a strong guarantee for the accelerated development of the packaging industry.

The data may be boring, but only the data is the most convincing. In 2019, the province's liquor packaging supporting rate reached 43.2%, an increase of 20.5 percentage points from 2018; in 2020, the province's liquor packaging supporting rate reached 52.3%, an increase of 9.1 percentage points from 2019; 2021 1- In June, the province's internal packaging matching rate of liquor reached 69.7%, an increase of 17.4 percentage points from 2020, and it will reach 80% throughout the year.

From the 22.7% of liquor packaging rate in the province in 2018 to 80% in 2021, in a short period of time, Guizhou liquor packaging has achieved leapfrog fission, high-quality development, and strides forward, effectively promoting the coordination of industrial supporting facilities and the common interests of enterprises. To maximize the value of the province. According to the person in charge of the special class of high-quality tobacco and alcohol industry in Guizhou Province, the secret of development is to adhere to the whole industry chain thinking, do everything possible to improve the industry chain, unblock the supply chain, and enhance the value chain.

——Strengthen the activities of comprehensive linkage and realizing supply-demand matching. Since 2019, it has guided the Provincial Packaging Federation and the Provincial Brewing Industry Association to hold 6 matchmaking meetings between liquor companies and packaging companies, actively building exchanges and cooperation platforms, and adopting the form of "observation-show-communication-cooperation" to further smooth liquor Cooperate channels with packaging companies to promote seamless connection between supply and demand. It has effectively promoted the series of cooperation signings between key liquor companies and packaging companies in the province, and introduced more than 50 provincial packaging companies such as Zhongcai and Zhongfei to enter Guizhou with an investment of nearly 10 billion yuan.

——Strive to promote the development of domestic and foreign enterprises. Adhere to the three-level coordination of provinces, cities, and counties, closely follow the development of the upstream and downstream liquor industry chain, internally grasp the province's enterprises to enhance their internal strength, improve quality and efficiency, and externally grasp the foreign enterprises to attract capital into Guizhou and transfer them from abroad to internal, adopting internal and external integration. The two-pronged approach achieves an increase in the matching rate in the province. By guiding the construction of key liquor industrial parks and strengthening guarantees, Wenshui Park, Erlang Park, and Banzhou Heping Industrial Park in Xishui County have formed a packaging industry cluster. For example, as of now, Wenshui Park has settled 19 liquor packaging materials companies, 10 have put into production, and have hired more than 2,000 people. The Erlang Park is currently under construction and is expected to be completed and put into use in October this year. After the project is completed and put into production, it will provide 6000 jobs and provide more than 30% of the rationing capacity for liquor packaging materials in Guizhou Province, which can radiate Xishui, Renhuai, Luzhou, Yibin and other liquor producing areas. At the same time, 13 key packaging companies in the province, including Yongji Printing Company and Xianjunlong Printing Company, were recommended to Moutai Group for inclusion in the list of partners according to procedures.

——Strengthen the left-right coordination and follow-up to promote project construction. The provincial high-quality tobacco and alcohol industry work class strengthened overall planning and coordination, and jointly supervised the technological transformation investment of key projects with relevant departments. On the one hand, it promotes the expansion of energy and efficiency of liquor production enterprises, releases production capacity, and provides market increments for packaging material enterprises on the demand side. space. On the other hand, we will accelerate the construction of key packaging materials projects, improve quality, and speed up the supporting work for new production capacity of liquor. For example, as of now, the progress of Guotai Winery’s 10,000-ton technology project has reached 75%; the first phase of the Jinsha 10,000-ton expansion project has progressed 40%; the rare wine expansion project (phase two) has completed 15#-19# wine production room, (three) Period) 1#—10# The brewing plant has begun hoisting the main body, and 70% of the hoisting has been completed. A batch of key packaging projects such as the factory construction project of Xianjunlong Color Printing Co., Ltd., the boutique packaging intelligent manufacturing project of Xishui County Meiyingsen Technology Co., Ltd., and the glass bottle processing and production project of Xishui Tongshun Glass Products Co., Ltd. are the projects that have been completed and put into production.

Enterprises gather efforts to actively promote the balance of supply and demand

In recent years, Guizhou has held roundtables by key liquor companies in rotation, and built an industry development platform where all parties have no distinction of seats, equal dialogue, and consensus building. The round table itself contains the profound meaning of unity, forge ahead, and work together. Over the years, with its unique functions and remarkable results, the conference has become an open platform for the province's liquor entrepreneurs to exchange ideas, expound ideas and discuss development. More importantly, the meeting enlightened everyone to think deeply about the mission value meaning of "the power of the ship is on the sails and the power of the people is on the heart", and it truly brings together the development of competition and cooperation of "thinking in one heart, thinking in one place" Majestic strength.

As an important part of the development of the liquor industry, the packaging industry also actively participates in it. Together with liquor companies, the improvement of supply is taken as a long-term measure to improve the quality and efficiency of development. It is guided by market demand and accelerates product upgrading to achieve a low-level supply and demand. The shift from balance to a high-level balance of supply and demand.

The party committee and government where the world sauce-flavor liquor industry cluster is located have high standards and strict requirements, relying on the liquor industry foundation and resource endowment, using development zones as the carrier, innovating investment promotion methods, and steadily advancing project construction, base, large-scale, and standardized The concentration of the packaging industry is accelerating. Today, a large number of strategic investment institutions such as Zhongcai, Zhongfei, Meiyingsen, Shenren, and Jinjia have settled in Guizhou.

Moutai Group follows the idea of “introduction, transfer, and assistance”. On the one hand, it speeds up the construction of Moutai’s own packaging projects, planning and arranging Shenren’s 150,000-ton packaging cluster supporting project and 180,000 tons. Four packaging investment projects, including the glass bottle factory, Xijiu Company's Li Zichun 100,000-ton Packaging Logistics Park, and the Kweichow Moutai Shuanglong Smart Logistics Park project, have a total investment of about 3.9 billion yuan. On the other hand, it is actively introducing packaging companies with large demand and unrestricted packaging materials to settle in Guizhou. In 2020, nearly 60 packaging companies outside the province will be organized to carry out production and marketing matchmaking meetings. At the same time, under the premise of following market rules and having the same quality, same price and same service, priority will be given to intra-provincial procurement to fully support the province’s packaging industry to increase its growth and accelerate its development.

Under the leadership of the leader Moutai, key enterprises such as Xijiu, Guotai, Jinsha, Zhenjiu, Dongjiu and other key enterprises have organized and carried out packaging production and sales matchmaking meetings, and steadily promoted the transfer of packaging supporting facilities that have demand and can meet the standards from outside to inside. At the same time, through the way of attracting investment, suppliers from outside the province will be introduced into the province for investment and construction. Up to now, the matching rate of Moutai province has reached 69%; the matching rates of Xijiu, Guotai, Jinsha, Zhenjiu, and Dongjiu have reached 86.8%, 83.2%, 70%, 69%, and 61.2% respectively.

Judging from the procurement situation of key enterprises, the matching rate of certain categories has increased significantly. For example, Jinsha Liquor has a provincial matching rate of 100% for color boxes, cartons and bags, a provincial matching rate of 95% for Guotai color boxes, cartons and bags, and a 90% matching rate for Diaoyutai color boxes. The provincial packaging enterprises stationed in Guizhou commented that "high-quality sauce" is the famous brand of Guizhou, and "prestigious service" is the bright business card of Guizhou. The activity of “Developing Production and Sales Connections and Promoting Coordinated Development” organized by Guizhou effectively promoted the same frequency resonance between packaging enterprises and liquor enterprises in the acceptance and demand of supply and demand, and effectively promoted the coordinated development of the province's liquor industry and packaging industry.