Packaging / Advertising & Office

There is a saying that "products are the best marketing." There are many reasons for consumers to choose a product. So how can they choose the product without touching the product? In an era when cultural trends have become popular, the exquisite and attractive outer packaging has given consumers and brands a new direction of choice.

The new generation of consumers live in an era of material abundance and cultural diversity, so consumers have cultural and individual needs. The outer packaging is the "face value" of the product, and its exquisite design and cultural significance have the power to make consumers "love at first sight". So how do we play packaging marketing? Next, let's learn about the secrets of packaging marketing in the consumer era!

Diversified packaging styles, entering the cultural circle of consumers

Product packaging is like our appearance, and the design and culture will be more favored by young consumers. Looking back at the past product packaging, we can see that most of the products use intuitive information flow and use text to package products. In today's cultural boom, product packaging design has more styles, such as cyberpunk, ins, retro and so on. The most representative example is my country's Huaxizi beauty brand. The product packaging adopts the national style and retro design, which also contains ethnic elements.

These styles are hot cultures in today's consumer social topics. Entering into the culture they are interested in to create packaging will arouse consumers' desire to buy in the circle and bring cultural and emotional satisfaction. The change of packaging style can not only increase the desire to buy, but also deepen the consumer's brand impression.

Fun and interesting, increase consumers’ sense of interaction

Interesting packaging is not necessarily just the outstanding appearance, we also consider the interaction that packaging brings to consumers. Pleasant interaction not only brings comfort in the mood, but also closes the distance between the two parties, so the product is playable Sex is also a design direction that can be chosen. Coca-Cola can provide us with more creativity in terms of product playability. Consumers can get customized music and participate in games through different bottles of Coca-Cola.

Then there is the Coca-Cola couple bottle previously circulated on social networks. This bottle requires two bottles of Coke and then aligns the cap with the buckle to open. Therefore, it has been pursued by many couples, adding to the monotonous opening of the past. The new fun also increases the distance between people. The addition of packaging playability makes the distance between consumers and the brand, and the audience of products will also expand.

Brand and IP linkage, limited styles to create explosive models

Keeping up with current hot spots is also one of the means of brand marketing, and the same is true for product packaging. With the help of social hot topics, join the brand design, such as popular IP Pikachu, EVA, Marvel, etc. to create popular co-branded products. The combination of hot spots and brands will make the brand produce explosive products, and with limited-edition marketing, consumers will rush to buy this different product packaging.

Summarize

From the above content, we can know that if you want to play packaging marketing to attract consumers, appearance and interaction are important breakthrough points. Face value may be part of packaging design, but if the cultural elements that consumers love are added to the process of face value design, it will be more popular with consumers. Or it can be built for playability, which can shorten the distance between people and expand the audience of the product, so that the reputation of the product can be spread farther. Finally, IP co-branded models are added to apply current hot spots to the brand. Multi-element packaging will also become one of the key factors for breakthrough marketing.