Packaging / Advertising & Office

In the trillion-dollar packaging industry, the color box industry can be regarded as the only remaining industry that "eats large pieces of meat, drinks large bowls, and divides gold and silver by weighing". With a 28% gross profit margin for boutique boxes, the market that is still climbing has attracted more and more packaging giants.

Unexpectedly, starting from 2020, the global trend of banning plastics suddenly hits, causing the industry to fall into ups and downs. Because the color box uses fossil-based materials in the laminating, bonding, laminating or glazing process, some color box manufacturers may face the risk of losing customer orders.

Fashion brands push green packaging plans

In 2019, 32 global fashion and textile giants including Chanel, Hermes, Burberry, Prada, Armani, and Adidas signed the "Fashion Pact" environmental protection convention, focusing on three themes of mitigating climate change, restoring species diversity, and marine protection. Made a solemn promise.

After the signing of "Fashion Pact", brand owners have paid more attention to the concept of "green, sustainable and environmental protection", and have more thoughts on how to integrate into the design and industrial chain, including product packaging that is most easily overlooked by the public.

In 2020, Gucci has launched a new packaging design in response to its sustainable vision, and adheres to the concept of environmental protection and sustainability in the design and raw material procurement process, and all materials are green and low-carbon. Other fashion giants are also exploring, replacing packaging materials with environmentally friendly and carbon-reducing materials.

Color box packaging should not be lost

In 2020, China's total retail sales of consumer goods will be 31,190.1 billion yuan, and exports of goods will be 1,79326 billion yuan. Behind these two ultra-luxury data is the prosperity of packaging orders for liquor, cigarettes, consumer electronics, food, daily chemicals, medicines, and jewelry.

According to the analysis of the Alibaba International Station report, among the paper packaging categories in packaging and printing, gift boxes are the most popular. The gift industry, which is related to packaging products, is developing rapidly, and the hot sales of gift sets have driven the sales of gift cartons.

Thanks to the upgrading of China's consumption structure and the post-90s becoming the backbone of consumption, the new generation of consumers' love for high-value product packaging has further promoted the prosperity of the color box industry.

However, these exquisite and high-end handbags and gift boxes with a strong sense of design actually have an ultra-thin plastic film on the inside and outside. It has the functions of matte, waterproof, scratch-resistant, enhanced touch, etc., which can enhance the packaging texture in a straight line. This ultra-thin plastic film is mostly a petrochemical-based material, which is difficult to be completely degraded even for hundreds of years. The production and use process will increase carbon emissions and affect the ecological environment.

BIONLY mass production

At the beginning of June this year, the environmentally friendly material independently developed by Xiamen Changsu-BIONLY™ (new bio-based biodegradable membrane material BOPLA) officially announced its mass production, making domestic BOPLA products suddenly come to the forefront of the world. Quantity, environmental protection and carbon reduction have wide-ranging positive meanings.

Changsu has the thinnest and highest technological content of BOPLA film products on the market. Its raw material is derived from starch extracted from plants, which has good biocompatibility and degradability.

The person in charge of Xiamen Changsu's parent company Zhonglun New Materials stated that the company has specially set up a technical team for this purpose to continuously adjust the raw material formula and optimize the process parameters. After three years of repeated experiments and small trials, a complete set of material formulas and processes have been obtained. Design, "The large-scale production and application of BOPLA represents China's world-leading level in the field of biaxial stretching technology. It will effectively reduce the carbon footprint of products in the plastic packaging field. The carbon emissions of raw materials are lower than that of traditional fossil-based plastics such as PP. Around 70%".

BIONLY™ has obvious advantages in printing performance and heat-sealing performance. It not only can better display the color and pattern of the packaging, but also helps to reduce the use of glue and is environmentally friendly. Moreover, it also has good mechanical and optical properties, which can meet the various effects and tactile requirements required by big-name packaging.

Sustainable fashion is difficult and long, but the brand owners who are exploring "sustainable fashion" will not stop because of this. On this road of exploration, Changsu looks forward to meeting more brand owners unexpectedly and working together to promote the goal of carbon reduction on the planet and sustainable development of fashion!