Packaging / Advertising & Office

For consumers, the private customization model is the maximization of value, but for the food packaging industry, how to maximize profits and maximize benefits is a big challenge.

When the Internet is privately customized, its real value is reflected. This is the so-called C2B. With the help of the Internet platform, the needs of different consumers can be modularized, and then assembled to generate a menu of personalized needs, and finally submitted to the Enterprises, the enterprises produce and place orders according to such needs, and finally deliver them to the customers.

The model of ethnic customization may be worth learning from Xiaomi's approach. Xiaomi first launched the Mi Chat chat software on the Android system, which has gathered a large number of Mi fans. On this platform, Mi Fan began to discuss the problems and improvement opinions of the Android system, and finally upgraded to discuss the functional requirements and opinions of smart phones.

As a business model, private customization has been very popular in the clothing industry before. High-end clothing has private customization business, but it is limited to high-end people and cannot be popularized by the public. The scale is generally very small.

Food and beverage packaging private customization

The field of food and beverage packaging can be said to be the fastest-changing industry. Only by introducing new packaged products can we please consumers. The word "private customization" can not only be used in many luxury goods industries, but also in the packaging bottle industry, many manufacturers It has also become the mainstream in the industry.

It is understood that with the continuous improvement of the supply capacity of my country's food and beverage packaging industry, it will provide more opportunities for product export growth. In addition, with the continuous maturity of the domestic consumer market, the export market will be transferred to more companies seeking sustainable development In short, the export market prospect of my country's food and beverage packaging industry will be very broad.

In terms of beverages, most beverage manufacturers only focus on economic benefits, while packaging products rarely consider issues from an ecological perspective. More diverse products require more differentiated packaging, which has become the development of the beverage industry. Trend, the development of beverage packaging machinery technology will become the ultimate driving force for this trend.

In the next 3-5 years, the beverage market will develop the existing products such as fruit juice, tea, bottled drinking water, functional beverages, and carbonated beverages. With the development of healthy beverages, the development trend of products will further promote the development of packaging differentiation, such as PET aseptic cold-fill packaging, HDPE milk packaging, and aseptic carton packaging.

Personalized food and beverage packaging

With the development of the market, high-end luxury consumption is more and more sought after by the market, and young people like personalized packaging. For example, the personalized labels launched by Coca-Cola in the past have printed fonts of different labels such as happy youth on the labels to cater to the personalized demands of young people, and have won the favor of many young people.

Now, the domestic demand for personalized customization of food and beverage packaging is getting stronger and stronger. In this regard, we believe that there is an urgent need for several professional private customized packaging companies to specifically meet this demand in the market. This market will be special and not Then there are the large-scale packaging orders, but focus on the production and sales of high-quality and personalized packaging to meet the market demand, and hope that more domestic packaging manufacturers can actively try to enter this field.

The diversified product packaging design is more and more eye-catching. Comparing several popular products, we can find that in addition to the more common plastic bottles, the design of canned, Tetra Pak and glass bottles has increased significantly, and many unique and convenient packaging. The design is favored by consumers.

Consumers are willing to accept and try the "internal" taste of food and beverage products, and the "external" unique, convenient and user-friendly packaging design features.

The variable shape and color of the packaging itself make it more personalized than other packaging. The current market trend of personalized packaging will affect the design concept of packaging products. Enterprises will make more efforts in personalized research and development to cater to mainstream of the market.