Packaging / Advertising & Office

With the intensification of climate change, the world is actively exploring carbon emission reduction. More and more countries have raised "carbon neutralization" as a national strategy. Up to now, more than 110 countries have committed to the goal of "carbon neutralization".

In this context, countries have vigorously advocated the transformation of all walks of life to a low-carbon and green development mode. Among them, the FMCG industry with high consumption frequency, short product use time limit and wider consumer groups has begun to vigorously explore low-carbon packaging because it is closely related to the lives of consumers.

Under the background of "double carbon" policy, the green, low-carbon and green transformation of beverage industry is imperative.

In recent years, lightweight packaging has become the transformation direction of beverage packaging. This packaging method not only reduces the material cost, but also has certain environmental benefits. Beverage packaging has a new trend towards lightweight.

Jinmailang liangbaikai has found another way to put forward the new concept of "light packaging" to adapt to the new trend of low-carbon development. Jinmailang's cool and white lightweight packaging keeps the size of the product label unchanged. It adopts a simple color matching with black and white and a small amount of orange. At the same time, it reduces the text content printed with ink and retains only the key product and brand information.

Compared with ordinary packaging, "lightweight packaging" design reduces resource consumption from the source, especially the consumption of non degradable materials. It can also effectively reduce carbon emissions caused by excessive use of energy, take into account environmental protection while reducing costs, and truly implement the concept of low-carbon and environmental protection.

European bioplastics (eubp) predicts that there will be "dynamic growth" in the global bioplastics industry. According to innova market insights, catering products using biodegradable packaging increased by 16.4% and degradable products increased by 53.9% (global, CAGR [2015-2019]).

Coca Cola launched its first ever bottle made of 100% plant-based plastic, made of 30% plant-based materials; Suntory group has created a prototype PET bottle made of 100% plant materials for orangina in Europe and tennensui bottled mineral water in Japan; Corona launched a new zero waste green packaging made of wheat straw recycling around the world

At present, low-carbon packaging is one of the biggest trends in promoting new environmental protection of food and beverage. In order to provide more environmentally friendly and lower carbon beverage packaging solutions, many international food and beverage giants are trying to make more attempts.

Jindian guanxuan, a leading brand of organic milk, launched 0 aluminum foil * low carbon * * paper-based composite packaging in China; Budweiser InBev is piloting the production of 5 million Budweiser 440ml "ultra-low carbon" aluminum cans in the UK. The carbon footprint of these aluminum cans is 95% lower than that of ordinary aluminum cans. A new inert anode aluminum technology is used and renewable electricity is used for production; Master Kang and Pepsi have successively launched non-standard bottles. Launch the label free pet bottle packaging focusing on the low-carbon concept

The goal of low-carbon packaging is to lead consumers to low-carbon consumption in the future.

The promotion of environmental sustainability by the whole food and beverage industry is affecting the development of packaging. Reducing plastic is still the main consumer requirement of food and beverage packaging. In addition, with increasingly strict legal requirements for recyclability and recycling, the green development of food and beverage packaging "is always the most important".