Packaging / Advertising & Office

For daily FMCG, a large number of packaging materials such as packaging bottles, packaging bags, hoses, color boxes, and cartons need to be used every year, and most products are thrown away after packaging, so a large amount of plastic, pulp and other resources will be consumed. In order to reduce carbon emissions and save resources, daily FMCG companies are making packaging more "green".

Currently, some FMCG companies are replacing hard-to-degrade plastics with materials that are easier to recycle. It is understood that Old Spice&Secret has launched an all-paper, plastic-free antiperspirant packaging. The paper packaging is made of recycled paper and uses a "push-pull" design instead of a can design, which can replace a variety of packaging materials such as plastic. Some data show that if 10% of the current antiperspirant product packaging is replaced with recycled paper or other recyclable materials, more than 6,800 tons of plastic waste can be reduced every year. In addition, the "wild little green bottle" of the plant sense philosophy uses a new aluminum bottle to replace the original plastic packaging, reducing the use of plastic by more than 60%. The OLAY big red bottle was upgraded from non-recyclable plastic bottles to recyclable glass bottles, reducing plastic usage by about 106 tons in just one year (equivalent to the plastic usage of 8 million 500mL mineral water bottles). P&G's razor packaging has also begun to use paper linings to replace the original plastic linings.

After scientific calculation and subtraction on packaging and instructions, resources and costs are effectively saved, and it has also become the direction of energy saving and consumption reduction for daily chemical enterprises. According to a person from P&G Meishang Business Department, in terms of packaging, they optimized the weight of the middle layer of the carton by accurately calculating the load-bearing capacity, reducing the use of 21 tons of cardboard every year. In addition, in the process of product transportation, the use of recyclable turnover boxes to transport packaging materials reduces the scrap of 30,000 cartons and saves 15 tons of cardboard every year. It is understood that the OLAY big red bottle product manual is no longer in paper form, and consumers can get the manual information by scanning the QR code. Due to the use of electronic manuals, the use of 7.7 million sheets is reduced every year, saving 38.5 tons of cardboard.

The recycling of logistics packaging boxes is the link that the daily FMCG companies are working hard to transform. Because the recycling of logistics packaging involves upstream suppliers and downstream sellers, only the whole chain can achieve recycling, energy saving and consumption reduction. It is understood that Procter & Gamble has developed and designed reusable reusable packaging boxes suitable for FMCG, and actively promotes the network construction of recyclable use together with upstream suppliers. At the same time, it cooperated with the e-commerce platform to complete the construction of a closed-loop recycling network for fast-moving consumer goods. According to reports, as of June 2020, P&G has listed 120,000 recyclable box products, and it is expected to expand to more than 3 million recyclable boxes in multiple categories in the next 12 months, which is equivalent to reducing more than 3 million cartons per year, reducing more than 1000 tons of paper used.

E-commerce channel packaging innovation is also an important way to continuously reduce consumption and reduce emissions. Some companies develop "green" e-commerce channel packaging according to the needs of their own products. For example, "Air Capsule" has applied for 12 global patents and obtained my country's "Double Easy Certification" (plastic products are easy to recycle and regenerate). By inflating the package, the "air capsule" saves packaging materials, reduces the weight of the package, and reduces the vibration of the items during the postal delivery process, saving materials, ensuring the safety of items and reducing energy consumption.

While daily chemical FMCG companies are constantly improving their packaging, they are also calling on consumers to take environmental protection actions together to achieve energy conservation and emission reduction. Xu Min, Chairman and CEO of P&G Greater China, said: "A single thread cannot make a thread, and a single tree cannot make a forest. P&G looks forward to working with more partners to build a new pattern of sustainable production and consumption. At the same time, in the rapidly changing global environment, We will always focus on consumers and make sustainable development a core competitive advantage.”

It is understood that many companies have integrated the concept of sustainable development into the offline shopping experience. From the end of March to June this year, P&G, together with six major partners, JD Daojia, Yonghui, Wal-Mart, RT-Mart, China Resources Vanguard, and Wumart, launched the “Little Heroes of Environmental Protection, the Big Difference of the Earth” activities across the country to encourage and invite children and Their families participated in the offline series of environmental protection activities of "Understanding Energy-Saving Labels, Recycling Empty Bottles, and Turning Waste into Treasures". Through children's environmental protection behaviors, the whole family was encouraged to participate in environmental protection, so that sustainable lifestyles could be introduced into thousands of households.

my country strives to achieve "carbon peak" by 2030 and "carbon neutrality" by 2060. The seemingly long-term and distant goals of carbon peaking and carbon neutrality are actually closely related to the continuous efforts of every company and everyone.