Packaging / Advertising & Office

A few days ago, Danone's brand Pulse announced that it will cooperate with LanzaTech, an innovative company focusing on carbon capture and conversion, to invest in a new packaging material production technology "Smart Carbon" packaging, providing a solution for the beverage industry to explore environmentally friendly packaging solutions.

This is a major carbon reduction innovation announced by Danone China Beverage after its Wuhan factory and Sichuan Qionglai factory became the first two carbon neutral factories in China's beverage industry. LanzaTech's "carbon capture" technology can directly convert carbon monoxide and carbon dioxide from carbon-rich gas sources into key raw materials needed to produce PET bottles through microorganisms, thereby reducing the use of petroleum and the impact of carbon emissions on the environment.

In recent years, through material and process improvement, Danone China Beverage has fully implemented the recyclability design on the premise of ensuring high level of packaging quality. use. By 2021, all Pulse bottled products will be made from 100% recyclable packaging. In 2021, the average local green energy utilization rate of Pulse factories will reach 43%, and photovoltaic power generation is expected to reduce more than 220,000 tons of carbon dioxide emissions in the next 25 years.

Jacques Ponty, senior vice president of Danone Water & Beverages Greater China, said: “Improving the environment is a daunting long journey. Although we have taken many measures, including reducing the carbon footprint of a single bottle of Pulse by nearly 40%, providing consumers with Providing 100% recyclable packaging, carrying out activities to promote circular economy and environmental behavior, etc., but still working hard to move forward. I hope this launch of the 'smart carbon' packaging innovation project will help us take a key step."