Packaging / Advertising & Office

In recent years, the booming "home economy" and "lazy economy" have brought changes to the consumption and living habits of many people. The diversification of Chinese people's catering consumption forms and consumption concepts has given frozen and convenient food a great space for innovation. With the further development of cold chain technology and services, pre-prepared food/3R food has developed rapidly and has become a new choice for more people.

According to the "Research Report on the Development Trend of China's Prefabricated Vegetable Industry in 2022" released by iiMedia Research, the market size of China's prefabricated vegetables is estimated to be 345.9 billion yuan in 2021; from 2019 to 2021, the market size of my country's prefabricated vegetables will increase from 244.5 billion yuan. to 345.9 billion yuan, with an average annual compound growth rate of 18.94%. iiMedia Research predicts that my country's pre-made vegetable market will continue to grow at a relatively high rate in the next few years.

Prepared dishes are also known as 3R foods (Ready to Cook, Ready to Heat, Ready to Eat), namely ready-to-cook, ready-to-heat and ready-to-eat.

According to different packaging forms, prefabricated vegetables/3R food can be divided into three categories: scattered sales, small packaging, and large packaging; according to different storage and transportation methods, it can be divided into four categories: refrigeration, quick freezing, hot chain, and normal temperature.

With the popularity of prefabricated vegetables, the packaging of prefabricated vegetables has become popular, and the market demand for packaging equipment, packaging materials and products has surged.

From the point of view of convenience of life, consumers usually buy pre-made vegetables to save time and effort, which requires the packaging of pre-made vegetables to be simple and easy to store; from the point of view of food safety, consumers tend to prefer healthy, safe and fresh-keeping food , which requires refrigerated and frozen fresh-keeping packaging.

In today's increasingly hot market for pre-made vegetables, in addition to making pre-made dishes that meet the tastes of consumers, it is particularly important to create packaging that meets the standards of pre-made dishes and attracts consumers. Packaging has become the key to fresh, delicious and marketing pre-made dishes.