Packaging / Advertising & Office

In recent days, in the face of the continuous rise in production and operation costs, special paper and household paper companies have set off a new round of price hikes.

Recently, Guanhao High-tech, Xianhe Co., Ltd. and Henan Jianghe Paper Co., Ltd., which produce special paper, issued a price increase notice at the same time, announcing that their inkjet heat transfer base paper and sublimation transfer paper will increase by 1,000 yuan per ton of paper from August 1. At the end of June, the above-mentioned special paper companies have collectively raised a round of prices, and the increase at that time was as high as 1,500 yuan / ton.

According to an industry insider, in recent years, the younger generation has increased their personalized demand for clothing, furniture, and daily necessities, and the consumption of transfer base paper in the market has grown rapidly, and the demand for inkjet and heat transfer base paper has grown simultaneously.

"Looking forward to the second half of the year, the upward trend in the performance of specialty paper manufacturers is expected to continue, especially the decorative base paper industry, which was deeply affected by the decline in real estate sales and the epidemic in the first half of the year, and the price increase was small. With the resumption of production, the price of decorative base paper is expected to usher in an opportunity to make up for the increase in the second half of the year." An analysis by Everbright Securities said.

The price increase lags behind the price increase of raw materials, which has a certain impact on the overall performance of the specialty paper industry. According to the statistics of Oriental Fortune Choice, currently 11 listed companies in Shanghai and Shenzhen A-shares have special paper business. Only Qifeng New Materials and Guanhao High-tech disclosed the performance forecast for the first half of 2022. There is a certain decline. When explaining the reasons for the decline in performance, the two companies mentioned that the sharp rise in the prices of major raw materials had a negative impact on the company's performance, and the company's product price increases lagged behind the raw material price increases.

In the field of household paper, the reporter found that in the past week, many companies in the domestic household paper industry have announced that they will increase their prices since mid-to-late July, and the price increase ranges from 100 yuan/ton to 200 yuan/ton. not wait.

Niu Weina, an analyst at Zhuochuang Information, said that the production cost of household paper is still at a high level, but the demand is in the off-season. This wave of price increases is more like a new round of reminders to the downstream to "call up and stop falling". It is expected that the price of household paper will fluctuate in an interval in the second half of the year.

"In the future, the operating environment for household paper production enterprises will not be too optimistic. At present, the futures and spot prices of pulp are still on the rise. The cost of papermaking will remain high, but the operating rate of the industry is declining. It is expected that the price of paper will not increase. It has declined, but whether it will rise and how much it will rise requires further observation." Niu Weina said.

Reflected in the performance of listed paper companies, Flush iFinD data shows that among the 6 listed paper companies whose main business includes household paper, two companies, Chenming Paper and Jingxing Paper, have disclosed their performance forecasts for the first half of 2022. , the performance declined to a certain extent year-on-year. Chenming Paper said that due to the increase in the prices of wood chips, chemicals and other raw materials and energy, the company's production costs increased significantly year-on-year, resulting in a year-on-year decline in gross profit margin and weakened profitability.