Packaging / Advertising & Office

Recycling and reusing corrugated boxes is the key indicator of this year’s “9917” green postal service. The Jiangsu branch, with the group company’s “Postal Life·Returning Boxes with Gifts” activity as the theme, combines the return box action with the delivery of new customers and campus parcel collection. Combined with localized marketing activities such as mailing, financial community travel, etc., to provide participating customers with points exchange, mailing or postal music vouchers, and hand-made gifts, etc., to improve the enthusiasm of customers to participate, and to achieve large-scale recycling and reuse of corrugated boxes.

As of the end of June, the Jiangsu branch has recovered and reused more than 3 million corrugated boxes, ranking first in the country in terms of scale.

"This activity is great. Young people in the family like to shop online. Express cartons are thrown everywhere. Now you can get gifts from the post office. You can take beer home for your wife to drink, and recycle bags for me to buy vegetables..." The old man from the People's Road Branch Auntie Wang said.

Recently, Wuxi Yixing Postal Branch organized a green postal "Return Box Action Group" activity, calling on the general public to bring discarded packaging cartons to any postal financial outlet to exchange reusable bags and small gifts.

According to the person in charge of the Renmin Road Branch of the company, there are many elderly customers in the halls, all of whom are diligent and thrifty housekeepers. Aunt Wang just saw the event promotion on the fluorescent board when she was doing business, and then received an invitation call, so she excitedly brought a cardboard box to replace it. After she went back, she also carried out extensive publicity with her neighbors. During the event, the number of customers at the outlets increased significantly.

In the Chengbei branch, the author saw a young figure putting in a cardboard box, "I saw the publicity of the public account. Usually, the express package is lost after being dismantled, which is really not environmentally friendly. This event also includes gift replacement. It really kills two birds with one stone." Ms. Li said to the author with a smile. After successfully redeeming the gift, Ms. Li, under the recommendation and guidance of the lobby manager, applied for a regular insurance product of 50,000 yuan.

This activity was not only carried out in the hall, but some branches even extended the activity to the outdoors. On June 25, Heqiao Branch and Heqiao Yongxing Primary School held a parent-child activity of "Green Post Office, Mail Me to Participate". Get a beer for Dad, an apron for Mom, and a favorite toy for yourself. "Let children establish environmental awareness from an early age and cultivate the habit of recycling waste. We think this activity is very meaningful." A parent said. The activity not only won unanimous praise from parents and children, Heqiao Branch also attracted 63 parent-child customers through on-site fans, and reached 8 customers with insurance intentions through return visits.

This is a superposition and innovation of the "brand + business" model, promoting business development with brand publicity, and expanding brand publicity with business development. During the event, Yixing Branch developed a total of 1,871 new mailing and marketing codes, 4,208 registered users of "Post Life" by scanning the codes, developed 1,185 new card-opening customers, and bound 1,088 accounts to mobile banking. In the next stage, Yixing Branch will continue to demonstrate its responsibility as a state-owned enterprise, work intensively and work hard for a long time, form a green postal brand, and comprehensively contribute to green development and high-quality development.