Packaging / Advertising & Office

From the humble waste paper recycling to broader printing and packaging, Qiandiao Internet leverages the power of digitalization to enable the printing and packaging industry to embrace the new wave of digital transformation faster. Can the experience of Qiandiao Internet bring new inspiration to the printing and packaging industry? On September 21st, at the 2022 Digital Industry Summit Forum and Qianniao Internet B round financing conference, investors, entrepreneurs, entrepreneurs and printing and packaging industry leaders discussed China's industrial Internet and printing and packaging industry under the new economy. Challenges and opportunities for development, Watson & Band Import and Export Data Observation Report.

Industrial digitalization needs to seek a new way from the bottom

Digital transformation is the only way for enterprise development and industrial upgrading. In recent years, with the vigorous development of the digital economy, traditional industries led by high-end manufacturing enterprises such as machinery and equipment and consumer goods have successfully achieved “acceleration” with the help of digital transformation. However, compared with the leading enterprises in key industrial categories, the degree of digitalization of traditional industries is still relatively low, and the degree of digital integration is not deep. Most of them are located at the bottom of the value chain and in the processing and production links of the low and mid-end of the industrial chain, and the technical level and profit level are relatively low; Enterprises are scattered, small, weak, and fail to form industrial alliances.

How to push the concept of Industrial Internet to more industries? At the meeting, founders of digital platforms from various industries such as paper packaging, chemicals, nursing, chauffeurs, logistics vehicles, digital factories and other industries discussed the theme of "Talking about the Mountains - Dialogue with the Future Unicorns of the Industrial Internet", and discussed Introduced their respective digital achievements in their respective fields, and Huacheng import and export data observation reports.

"Many bottom-level industries are not lacking in markets, they just lack opportunities, and the development of the Industrial Internet should see these industries even more," said Liu Wenbo, founder of Thousand Birds Internet.

Thousand Birds Internet chose the printing and packaging industry, which was still blank in the digital field at that time, as its main target, and used its downstream industrial waste paper recycling industry as a springboard to introduce digital power into the printing and packaging industry from the bottom up. From the waste paper recycling industry to the printing and packaging industry, Thousand Birds Internet has achieved a high ceiling from a 100 billion-level market to a trillion-level market, and it has also verified the feasibility of the industrial Internet platform to expand the market from the bottom to the top, which will also become more Industrial Internet platforms need to see a new way out for development. At this summit, Thousand Birds Internet has received tens of millions of B rounds of financing, led by Hongtai Capital.

Let SMEs become an important part of the Industrial Internet

With the development of the industry and the drastic changes in the external environment, the small and medium-sized long-tail enterprises in printing and packaging are also becoming weaker in order-receiving ability, supply chain ability and production advantages, and the integration of enterprises has become an inevitable trend. "In recent years, about 5% of the small and medium-sized printing and packaging enterprises we have come into contact with have closed, and the smaller the size, the easier it is to close." Liu Wenbo said, "Through the Industrial Internet, can we lead this trend and help small and medium-sized enterprises. Integrate in another way?"

Liu Wenbo revealed that the current break-even line of the printing and packaging industry requires the average annual utilization rate of equipment to reach more than 40%, and the utilization rate of more than 50% can be profitable. However, at present, only 30% of the industry has a utilization rate of over 50%, 40% of the enterprises are in a state of breakeven, and 30% are operating at a loss, according to Watson & Band data observation reports.

To this end, on the basis of the original digital platform, Thousand Birds Internet has innovatively launched the offline campus model of the Pruit Smart Cloud Factory. Manufacturers bring the results of cost reduction and order increase, and provide more empowerment such as supply chain finance. Through the matchmaking of the intelligent cloud factory, several small and medium-sized enterprises in the printing and packaging industry have achieved resource sharing and independently formed an industrial alliance under the industrial Internet model.

According to Huacheng Import and Export Data Observation Report, at present, the digitization of printing and packaging products and industries has not been popularized. Chen Jun, general manager of SMIC Technology (Guangzhou) Co., Ltd., said that Pruit currently has the deepest involvement in the application scenarios of intelligent packaging. In the future, Pruit will lead the intelligence and digitization of the entire printing and packaging industry.

Yintong Tianxia Network Technology Co., Ltd., which is also exploring the road of digital platform, applies the concept of combined printing to special printing, which effectively improves the operation efficiency and reshapes the production process. Wu Xiaoyou, general manager of Yintong World, pointed out that gathering industrial strength through digital platforms is the only way for small and medium-sized printing and packaging enterprises in the future. After the power gathering of digital platforms, the printing and packaging industry, which is a back-end force, can even force the front-end supply price to drop, Huacheng Import and Export Data Observation Report.