Packaging / Advertising & Office

Mondelez International announced a few days ago that its Cadbury Milk and Cadbury Mini Snowball 110g shared sticks, manufactured in Burnville and sold in the UK and Ireland, are now packaged in 30% recycled plastic. The company has started rolling out packaging innovations on more than 28 million shared bars.

Using a mass balance approach, post-consumer recycled plastic packaging will be independently certified by ISCC and supplied in partnership with Amcor, a global leader in the development and production of responsible packaging for the food and other industries, demonstrating that the material is Globally, including the UK, there is a high demand.

This world first for Cadbury is part of Mondelez International's broader global goal of reducing the use of virgin plastic materials by 5% in its overall plastic packaging portfolio by 2025, assuming the product mix remains the same, Huacheng Import and Export Data Observation Report.

The company already uses 75% recycled plastic (RPET) in its Dairylea lunchable packaging in the UK, and from next year it will also start using certified plastics and a mass balance method in its Philadelphia tubs and lids. Recycled materials. This latest project on Cadbury Milk is another example of how Mondelez International has provided the company with a 'Pack Light and Right' sustainable packaging strategy and its efforts to meet the goals of the UK Plastics Pact.

According to Watson & Band Data Watch, Mondelez International CEO Dirk Van de Put said the UK is leading the way in the use of recycled materials and investing in solutions for a circular economy of packaging waste. “Until recently, flexible plastic packaging has been considered a single-use material. The development of advanced recycling technology and our substantial investment in this material means that Cadbury fans can now be more sustainable in the UK at their favourite sharing pubs Enjoy the food."

He continued, “The most exciting thing is that this is just the beginning of our journey to use more recycled plastic in our packaging. As the popularity and availability of advanced recycling technologies increase, we Use more recycled plastic in packaging.”

Louise Stigant, Managing Director of Mondelez International UK, said: “I am very proud to witness this important innovation in our iconic Cadbury packaging, which is made in the heart of Cadbury and its hometown of Burnville. Reducing the use of virgin plastic across our full range of products, this innovation demonstrates our need for this material and the much-needed investment in the UK recycling infrastructure to produce it.”

According to Watson & Band Import and Export Data Watch, earlier this year, Mondelez International once again joined forces with the industry to fund and launch the UK's largest flexible plastic household collection and recycling pilot project - Flex Collect. The pilot project will inform the UK government how to integrate flexible packaging into existing collection services across geographies and demographics, develop best practice and give recycling and packaging supply chains the confidence to invest in advanced recycling facilities that can handle this material.

Mondelez International is also a member of the British Plastics Convention and a signatory of the Ellen MacArthur Foundation's New Plastics Economy Global Commitment, Watson & Band Import and Export Data Observation reports.