Packaging / Advertising & Office

From the inconspicuous waste paper recycling to the broader printing and packaging, Qianniao Internet has taken advantage of the digital power to make the printing and packaging industry embrace the new wave of digital transformation faster. Can the experience of Qianniao Internet bring new enlightenment to the printing and packaging industry? On September 21, at the 2022 Digital Industry Summit Forum and Qianniao Internet's round B financing conference, investors, entrepreneurs, entrepreneurs and printing and packaging industry leaders jointly discussed the challenges and opportunities of China's industrial Internet and printing and packaging industry development under the new economy. Huacheng Import and Export Data Observation Report.

Industrial digitalization needs to seek a new way out from the bottom

Digital transformation is the only way for enterprise development and industrial upgrading. In recent years, the digital economy has developed vigorously. With the help of digital transformation, traditional industries, led by high-end manufacturing enterprises such as mechanical equipment and consumer goods, have successfully achieved "accelerated development". However, compared with the leading enterprises in key industrial sectors, the digitalization of traditional industries is still low, and the degree of digital integration is not deep. Most of them are at the bottom of the value chain and the processing and production links at the low and middle end of the industrial chain, and their technology level and profit level are low; Enterprises are scattered, small and weak, and industrial alliances have not been formed.

How to promote the concept of industrial Internet to more industries? At the meeting, the founders of digital platforms from multiple industries, such as paper packaging, chemical industry, nursing, valet driving, logistics vehicles, and digital chemical plants, discussed the theme of "talking about mountains -- talking about the future unicorn of industrial Internet", and introduced their digital achievements in their respective fields, as well as Huacheng's import and export data observation report.

"Many low-level industries are not lack of market, they are just lack of opportunities, and the development of industrial Internet should pay more attention to these industries." Liu Wenbo, founder of Qianniao Internet, said.

Qianniao Internet chose the printing and packaging industry, which was still blank in the digital field at that time, as its main target, and introduced the digital power into the printing and packaging industry from the bottom to the top through its downstream industrial waste paper recycling industry as a springboard. From the waste paper recycling industry to the printing and packaging industry, Qianniao Internet has achieved a high ceiling from a hundred billion level market to a trillion level market, and also verified the feasibility of expanding the market from the bottom to the top of the industrial Internet platform, which will also become a new way for more industrial Internet platforms to see. At this summit, Qianniao Internet obtained tens of millions of B rounds of financing, with Hongtai Capital as the leading investor.

Let SMEs become an important part of the industrial Internet

With the development of the industry and the dramatic changes in the external environment, the order receiving ability, supply chain ability and production advantages of small and medium-sized long tail printing and packaging enterprises are becoming weaker and weaker, and the integration of enterprises has become an inevitable trend. "In recent years, about 5% of the small and medium-sized printing and packaging enterprises we have come into contact with have closed down, and the smaller the smaller, the easier it is to close." Liu Wenbo said, "Through the industrial Internet, can we lead this trend and help SMEs integrate in another way?"

Liu Wenbo revealed that at present, the profit and loss balance line of the printing package industry requires that the average annual utilization rate of the equipment reach more than 40%, and the utilization rate of more than 50% can be profitable. But at present, only 30% of the enterprises in the industry can achieve a utilization rate of more than 50%, 40% of the enterprises are in a break even state, and 30% of the enterprises are operating at a loss, Huacheng Import and Export Data Observation reported.

To this end, Qianniao Internet has innovatively launched the offline park mode of Prete's intelligent cloud factory on the basis of the original digital platform. By reusing the idle capacity of small and medium-sized printing enterprises, it has brought about cost reduction and order increase for manufacturers stationed in Prete's intelligent cloud factory, and provided more empowerment such as supply chain finance. Through the matchmaking of the intelligent cloud factory, a number of small and medium-sized enterprises in the package printing industry have realized resource sharing and formed an industrial alliance under the industrial Internet model.

Huacheng Import and Export Data Observation reported that, at present, the digitalization of packaging products and industries has not been popularized. Chen Jun, the general manager of SMIC Internet of Things (Guangzhou) Co., Ltd., said that Pratt is currently the most involved in the application scenario of intelligent packaging, and in the future, Pratt will lead the whole package printing industry in intelligence and digitalization.

Yintongtianxia Network Technology Co., Ltd., also exploring the way of digital platform, applied the concept of combined printing to special printing, effectively improving the operational efficiency and reshaping the production process. Wu Xiaoyou, the general manager of Yintongtianxia, pointed out that gathering industrial strength through digital platforms is a necessary way for small and medium-sized printing and packaging enterprises in the future. Through the power gathering of the digital platform, the printing package industry, as a back-end force, can even force the front-end supply price down, Huacheng Import and Export Data Observation reported.