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New Trends in International Trade! High quality publishing is the basis for promoting cultural exchanges and mutual learning. In recent years, China's publishing culture has made remarkable achievements in "going global". Chinese classical culture, literature, science and technology and theme publications have been translated and published in various countries, which has aroused resonance among foreign readers, and also demonstrated the real, three-dimensional and comprehensive China to the world.

According to incomplete statistics, China's copyright output in 2010 was only 3880 copies, and by 2020 it had reached 12915 copies. The overseas publication of these books helps readers around the world understand China's innovative achievements, social progress and people's thoughts. At the same time, China has actively absorbed advanced scientific knowledge and culture from abroad, introduced outstanding cultural achievements from the world, and contributed to the publishing industry to enhance mutual learning among civilizations, promote people to people communication, and promote the common values of mankind.

On December 21, the 2022 Beijing Publishing Summit, hosted by China Publishing Association and China Publishing Group Co., Ltd. and organized by China International Book Trade Import and Export (Group) Co., Ltd., was held in the form of live online broadcast. Focusing on the theme of "the future and choice of the publishing industry", the summit conducted in-depth discussions on the exchange and cooperation, integrated development, intelligent innovation and other contents of the publishing industry in the new era.

"Although we are still plagued by the epidemic, we believe that the future of the publishing industry in China and even the world is bright." Wu Shulin, president of the China Publishing Association, said that with high-level publishing content as the basis, mutual learning and dissemination of different cultural achievements, and the blessing of scientific and technological progress, the publishing industry will certainly rise to the challenge and prosper. It is hoped that Chinese and foreign publishing workers will strengthen cooperation, seek common ground while reserving differences, and achieve win-win cooperation, highlight the tension and vitality of the publishing industry in the new era, and promote the dissemination of common human values in the future.

China Publishing Media Co., Ltd. is the "national team" of China's publishing industry. Zhang Jichen, the director and deputy general manager of the company, said that China Publishing Group would continue to develop a new situation of prosperity from four aspects. First, stimulate the vitality of content creation, create high-quality publications in the new era, and do a good job in publishing and disseminating major theme works; Second, adhere to the digital strategy, give full play to the leading role of technical support, and promote the digitalization, digitalization and intelligence of the publishing industry; Third, improve the corporate governance ability and management level, improve the high-quality development guarantee measures, and jointly create a sustainable publishing industry ecology; Fourth, strengthen the team building and build a talent matrix for the publishing industry in the new era.

"We are willing to take the profound friendship of the publishing industry as the link, uphold the concept of win-win cooperation, integrate scientific and technological forces, work together for development, promote more extensive people to people and cultural exchanges and professional cooperation in publishing, and make new contributions to promoting the construction of a community with a shared future for mankind," said Zhang Jichen.

Publishing, as an important carrier to connect human civilization and promote cultural exchange and communication, should have a greater mission and responsibility, which is the common view of the Chinese and foreign guests present.

"In the past decade, Chinese publishing enterprises have done a lot of work in copyright trade, import and export of international trade in kind, import and export of international trade in digital publications, as well as cooperative development, which has greatly promoted the exchange of academic culture between China and the West." Referring to the international development of Chinese publishing enterprises, Li Yongqiang, president of Renmin University Press, said that as an important leader of China's international publishing brands, in recent years, NPC Publishing House has established partnerships with more than 100 publishing institutions in more than 40 countries and regions around the world. Through copyright trade, the establishment of overseas branches and the organization of cultural exchange activities, a large number of excellent academic books have been published around the world to introduce China's development, interpret China's achievements, focus on Chinese learning, respond to China's concerns and elaborate China's position, deepen the understanding of the people of the world about China in the new era, and promote the exchange and mutual learning between Chinese and foreign civilizations.

The global development of China's publishing industry is also inseparable from the active participation of foreign publishing institutions.

"From a global perspective, China's investment in scientific research is particularly prominent. In the past decade, China's investment in scientific research has grown faster than that of other countries." Philip Kissley, senior vice president of John Wiley International Publishing Group, said that the development and influence of China's scientific research community in recent years are unstoppable. John Wiley Group is committed to promoting the development of the global scientific research community by investing in innovative solutions, and also continues to deepen cooperation with Chinese international trade publishing enterprises.

"We are exploring with the Journal of the Chinese Medical Association to further enhance its reputation and influence at home and abroad through innovation." Philip Kisley took the example of the Journal of the Chinese Medical Association, which is the first strategic partner of John Wiley Group in China. The cooperation between the two sides was launched in November 2020, including creating and taking over the grand publishing plan of a series of journals and building a new publishing platform MedNexus. In January this year, MedNexus was officially launched, and all well-known journals of the Journal of the Chinese Medical Association were published on the platform.

Tang Enping, President of Greater China and President of Global Books of Springer Nature Group, also said that the globalization of research and exchange is not a self-evident process. We must strongly support it and strive to promote more cooperation around the world. "We should continue to promote the dissemination and innovation of global scientific research achievements. Springer Nature Group is willing to further promote high-quality cooperation with Chinese publishing enterprises on the basis of the already fruitful results."