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New forces of international trade Chinese and foreign publishers watch the industry's developme

2023-01-18

New forces in international trade! High-quality publishing is the basis for promoting cultural exchange and mutual learning. In recent years, the "going out" of China's publishing culture has achieved remarkable results. Chinese classical culture, literature, science and technology and thematic publications have been translated and published in various countries around the world, triggering resonance among foreign readers, and also showing the real, three-dimensional and comprehensive China to the world.

According to incomplete statistics, China's copyright output was only 3880 in 2010, and 12915 by 2020. The overseas publication of these books will help readers around the world understand China's innovation achievements, social progress and people's thoughts. At the same time, China has actively absorbed advanced scientific knowledge and culture from abroad, introduced excellent cultural achievements from the world, and contributed to the strength of the publishing industry to enhance mutual learning among civilizations, promote popular understanding, and promote the common value of mankind.

On December 21, the 2022 Beijing Publishing Summit hosted by China Publishing Association and China Publishing Group Co., Ltd. and hosted by China Book International Trade Import and Export (Group) Co., Ltd. was held by live broadcast online. The summit focused on the theme of "the future and choice of the publishing industry" and conducted in-depth discussions on the exchange and cooperation, integrated development, intelligent innovation and other contents of the publishing industry in the new era.

"Although we are still plagued by the epidemic, we believe that the future of the publishing industry in China and the world is bright." Wu Shulin, president of the China Publishing Association, said that with high-level publishing content as the basis, mutual learning and dissemination of different cultural achievements, and the support of scientific and technological progress, the publishing industry will certainly rise to the challenge and prosper. It is hoped that Chinese and foreign publishers will strengthen cooperation, seek common ground while reserving differences, and achieve win-win cooperation, highlight the tension and vitality of the publishing industry in the new era, and promote the dissemination of common human values in the future.

China Publishing Media Co., Ltd. is the "national team" of China's publishing industry. Zhang Jichen, the director and deputy general manager of the company, said that China Publishing Group would continue to develop a new situation of prosperity and development from four aspects. The first is to stimulate the vitality of content creation, create high-quality publications in the new era, and do a good job in the publication and dissemination of major theme works; Second, adhere to the implementation of the digital strategy, give full play to the leading role of technical support, and promote the digitalization, digitization and intelligence of the publishing industry; Third, improve the corporate governance and management level, improve the high-quality development guarantee measures, and jointly create a sustainable publishing industry ecology; Fourth, strengthen the team building and build a talent matrix for the publishing industry in the new era.

"We are willing to take the profound friendship of the publishing industry as the link, adhere to the concept of win-win cooperation, integrate scientific and technological forces, work together and develop together, promote wider people-to-people and cultural exchanges and publishing professional cooperation, and make new contributions to the construction of a community with a shared future for mankind," said Zhang Jichen.

Publishing, as an important carrier to connect human civilization and promote cultural exchange and communication, should have a greater mission and responsibility, which is the common view of the Chinese and foreign guests at the meeting.

"In the past decade, Chinese publishing enterprises have done a lot of work in copyright trade, international trade import and export of physical goods, international trade import and export of digital publications, and cooperative development, which has greatly promoted the exchange of academic culture between China and the West." Speaking of the international development of Chinese publishing enterprises, Li Yongqiang, president of Renmin University of China Press, said that as an important leading enterprise of China's international publishing brands, in recent years, The People's Congress Press has established partnerships with more than 100 publishing institutions in more than 40 countries and regions around the world. Through copyright trade, the establishment of overseas branches and the organization of cultural exchange activities, a large number of excellent academic books have been issued around the world that introduce China's development, interpret China's achievements, focus on China's academic, respond to China's concerns and explain China's position, which has deepened the understanding of the people of the world about China in the new era, and promoted the exchange and mutual learning of Chinese and foreign civilizations.

The global development of China's publishing industry is also inseparable from the active participation of foreign publishing institutions.

"From a global perspective, China's scientific research investment is particularly prominent. In the past decade, China's scientific research investment has grown faster than that of other countries." Philip Kisley, senior vice president of John Wiley International Publishing Group, said that the development and influence of China's scientific research community in recent years is overwhelming. John Wiley Group is committed to promoting the development of the global scientific research community by investing in innovative solutions, and also continues to deepen cooperation with China's international trade publishing enterprises.

"We are exploring with the Journal of the Chinese Medical Association to further enhance its reputation and influence at home and abroad through innovation." Philip Kissley, for example, said that the Journal of the Chinese Medical Association is the first strategic partner of John Wiley Group in China. The cooperation between the two sides was launched in November 2020, including the creation and takeover of a series of grand publishing plans for journals and the creation of a new publishing platform MedNexus. In January this year, MedNexus was officially launched, and all well-known journals of the Journal of the Chinese Medical Association were published on this platform.

Tang Enping, President of Springer Nature Group in Greater China and President of Global Books, also said that the globalization of research and exchange is not an self-evident process. We must vigorously support it and strive to promote more cooperation around the world. "We will continue to promote the dissemination and innovation of global scientific research results. Springer Nature Group is willing to further promote high-quality cooperation with Chinese publishing enterprises on the basis of its fruitful achievements."


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