Packaging / Advertising & Office

Office supplies, as one of the rigid categories of commercial procurement, have always been an advantage area of B2B cross-border e-commerce. How to transcend the similarities and differences of geographical and cultural factors, let Chinese stationery brands win the favor of overseas corporate customers, and realize the globalization of office supplies brands is a challenge that many enterprises face in the process of going to sea. Huacheng Import and Export Data Observation Report.

Internationalization of peers. The reason why "National Stationery Brand" has achieved remarkable results is that on the one hand, it insists on putting products first and making products the best "spokesmen" of the brand through word of mouth marketing. On the other hand, it also seized the opportunity of cross-border e-commerce, Huacheng Import and Export Data Observation Report.

Deli began to do OEM processing for international brands, and went to sea through Amazon's transformation of cross-border e-commerce in 2018. The products sold covered many application scenarios such as office meetings, holiday arrangements, short-distance commuting required by enterprises and school institutions. Huacheng Import and Export Data Observation Report.

In the process of going to sea, Deli designed different visual representations according to the brand style in terms of brand design, combined with consumer experience and scene localization while deepening the product quality. At the same time, we have fully explored the brand marketing value, and improved the brand awareness by presenting unified visual symbols on social media and promoting "grass planting" materials. Huacheng Import and Export Data Observation Report.

In addition to doing a good job in products and focusing on marketing, Deli also fully grasped the potential of commercial purchase of office/school supplies, grasped the major promotion nodes such as the back-to-school season and the start season purchased by Amazon enterprises, and with the help of in-site and out-of-site tools, the overall sales volume on Amazon increased by 323% year-on-year, and the average sales volume of commercial purchase orders was also higher than the overall 40.8%, Huacheng Import and Export Data Observation Report.