Apparel / Textiles & Accessories

In the new wave of globalization, Wujiang's domestic silk products are leveraging their advantages, gradually transforming and upgrading, and bursting with new vitality. According to customs data, from January to May, the export value of silk products from Wujiang reached 192 million yuan, a year-on-year increase of 63.4%.

In the exhibition hall of Jiangsu Huajia Silk Co., Ltd. (hereinafter referred to as "Huajia Silk"), nearly a hundred new styles and high-quality ready-made clothes are displayed one by one, all of which are the new styles of Huajia Silk this season. Among them, a green and green Chinese style women's pajama set is eye-catching. This national style series of pajamas is made of environmentally friendly fabric and has been favored by global consumers since its launch, "Wang Yongyu, Sales Director of Huajia Silk, told reporters, Foreign consumers have increasingly high requirements for fabrics, and silk itself is very environmentally friendly, which is very suitable for their needs. In recent years, we have also independently developed ancient plant dyeing technology. The entire dyeing process is without any chemical or additive treatment, and the entire process of silk production and processing is more environmentally friendly and healthy

According to customs data, from January to May this year, the export of Huajia Silk products exceeded 59 million yuan, a year-on-year increase of 56%. The overall production situation this year is very good, with a 20% increase in production capacity. Due to the increase in order volume, it is planned to increase production capacity by about 30% in the second half of the year, "said Liu Liang, the supervisor of Huajia Silk Warehouse.

Why has such rapid growth been achieved? Wang Liang said that the core lies in "change". Every year, companies optimize and improve the fabrics and styles of their exported products to meet the growing consumer demand of people. This year's eye masks are designed and cut to better fit the human face, and the fragrance of lavender is added during the shaping process, making it easier for people to fall asleep. In addition, the eye masks are also made of environmentally friendly silk fabric, which is very popular

Customs data shows that the growth in exports is partly due to the richer products provided to customers, and partly due to the increasing emphasis on market development by enterprises. According to the customs data, at present, the overseas customers of Cocoon Man Textile are mainly distributed in the United States, Europe, Canada, Japan and other countries and regions. In the second half of the year, Wang Liang is going to Southeast Asia to expand the market, so that more countries can enjoy the charm of Chinese silk culture.

Silk is the "golden card" of the Wujiang region. Since the beginning of this year, Wujiang has organized a large number of enterprises to participate in exhibitions in Europe and Southeast Asia, winning many orders for enterprises. In addition, local governments have also introduced a series of support policies, through measures such as enterprise rewards, training and incubation, and cross-border e-commerce cultivation, to enable more foreign trade enterprises to improve their competitiveness at a higher level and help high-quality "domestic products" cross the sea. We provide corresponding rental subsidies for real silk business owners who settle in Dongfang City, as well as rewards for serving domestic and foreign brands, export incentives for foreign trade enterprises, and rental subsidies for international trade clusters. New measures have also been taken for enterprises to participate in exhibitions and research and development, "said Zhong Fang, Deputy Director of China Oriental Silk Market Management Office.

At the same time, Wujiang Customs has taken a series of actions based on the "Customs Policy Entering Ten Thousand Houses" policy, supporting and encouraging enterprises to embark on a brand journey of "domestic building+overseas replication" through cross-border e-commerce business. At present, there are 156 cross-border e-commerce registered enterprises in the Wujiang region. We focus on the characteristics of the local textile and silk industry in Wujiang and make good use of the customs service platform to promote the development of silk production enterprises through policy promotion, facilitating enterprise registration and filing, guiding enterprise export declaration, and formulating 'one enterprise, one policy'. Customs data shows that from January to May, the amount of silk products exported from Wujiang reached 192 million yuan, a year-on-year increase of 63.4%. "said Yao Huiyu, the head of the Supervision Department of Wujiang Customs.